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MobileScapes Out & About

Understand population movement patterns at the neighbourhood level


Discover whose mobile devices are leaving their home locations. MobileScapes Out & About provides access to up-to-date insights into the changing movement patterns of different population groups down to small geographic levels. Weekly monitoring reports help users to compare out-and-about activity week-over-week or versus the same time last year.

Connect Out & About data to EA’s traditional databases or existing market and customer analysis for a more granular understanding of Canadian movement patterns, behaviours and preferences as we adapt to a post-COVID-19 reality. This information can help municipalities ensure appropriate services and infrastructure are provided and that businesses can be well-prepared to serve their customers.

Easily accessible

Access via the ENVISION analytics platform or through project work

Understand who is out and about

Understand who leaves home, goes out to work, to shop, for recreation, on which days and at what time of day

Inform recovery planning

Use weekly monitoring reports to compare activity week-over-week or versus the same time last year

Get started with MobileScapes Out & About today 

Discover who is leaving their home, where they are going and at what time of day


• Data updated weekly 
• Data extracts weighted to Household Population 15+
• Historical data from Jan 1, 2019 for time series analysis
• Built at the dissemination area (DA) level and aggregated to other geographies 
• Available by weekpart (Mon–Fri, Sat–Sun, Mon –Sun) and daypart (eight dayparts)
• Access as weekly monitoring reports inside ENVISION or through project work
• Monitoring reports compare activity week-over-week or year-over-year

For release notes and more information, visit our community site.

When are people out-and-about and for what purpose?  


Access basic insights to understand when people leave their homes and for how long. Access add-on insights to determine the reasons why people are leaving their homes.

Basic insights: 

  • People moving beyond 500 metres from their inferred Common Evening Location (CEL) in any observation
  • The time of day people are going out
  • The distances that people are travelling
  • How long people are away from home when they are out

Add-On insights:

  • Purpose of current movement - work, school or other
  • General greenspace outdoor activity – running, hiking, going to parks, etc.
  • General economic or commercial activity - grocery shopping, mall visits, etc.
  • Heavy Commuter Rail usage

    Answer important sector-specific questions, quickly


    • How much of the population is leaving home for work, school, shopping or exercise? How does it compare to previous time periods?
    • When are people going out, how far are they going and how long are they out?
    • For commercial activity, how quickly are different parts of the population heading back to bricks-and-mortar locations for general shopping activities?
    • How do changing shopper patterns impact staffing, store hours and sales forecasting?
    • How have shopping patterns changed?
    • Which groups of citizens are accessing parks and other green spaces?
    • How should municipalities adjust their infrastructure for changing commuter trends such as rail use?


        See the Data in Action

        Read about EA's recent mobile movement studies covered by the media, timely analysis from our industry experts and insights on how organizations are looking to mobile movement data and mobile analytics to inform their recovery planning.



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        Ready to really understand your customers?

        Learn how MobileScapes Out & About can help your business

        MobileScapes Out & About FAQs

        More Ways to Access Mobile Movement Data

        MobileScapes is the most comprehensive, accurate and up-to-date mobile movement database available for marketing and business applications. Choose from three easily accessible configurations to suit your various business needs: MobileScapes Out & About, MobileScapes ENVISION and MobileScapes Plus.


        Mobile Analytics

        Powerful insights come from understanding the movement patterns of a population. Find out what makes MobileScapes the most comprehensive, accurate and up-to-date mobile movement database in Canada.

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        MobileScapes ENVISION

        Now ENVISION users can quickly analyze large volumes of mobile movement data by location using hand-drawn polygons, existing location files or the new EA geofence library. Easily connect movement data to EA's 40,000 data points to derive key insights and link to dashboards and custom reports.

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        MobileScapes Plus

        Access standard and customized mobile movement data extracts, including weekly reports, via API or as flat files. Choose weighted or unweighted data options and leverage EA's new geofence library.

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