VaccinePlus
Uncover the vaccine landscape in Canada with up-to-date vaccination behavioural and sentiment data
VaccinePlus sheds light on how Canadians view vaccinations as part of their complete health — including confidence levels, attitudes and behaviours towards vaccines in general, as well as specific vaccines.
VaccinePlus allows public health communicators and vaccine manufacturers to better understand how different populations view and interact with vaccinations - beyond COVID-19 - to plan, target and execute effective campaigns. In addition to vaccine insights, VaccinePlus also highlights usage of the healthcare system, including visits to various specialists, access to healthcare, and trust and confidence in Canadian healthcare.
The data are compiled from a survey by Caddle Inc., a loyalty-based insights collection platform, with over 10,000 online panelists across Canada and 140 variables.
In 2024, VaccinePlus introduced a new set of in-depth questions that will provide a clearer picture of the public’s awareness and current vaccination status against the Respiratory Syncytial Virus (RSV). This update is an enhancement over the previous RSV variables from 2023. VaccinePlus includes variables that allow for the administration of multiple vaccines in one appointment, and variables for substituting brand-name medications with generic equivalents.
Make informed decisions, quickly
Access current consumer vaccination sentiment and behaviour trends data to stay informed in a rapidly changing healthcare environment.
Analyze and target at a local geographic level
Easily link PRIZM® segmentation data to understand target vaccine populations and how best to connect with them.
Engage the right healthcare practitioners
Uncover target vaccine population propensity by healthcare practitioner to prioritize sales, marketing and resource allocation efforts.
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Gain powerful insights
Access a total of 107 variables to understand vaccination intention, sentiment and underlying beliefs that drive vaccine-behaviours towards vaccines in general, specific adult vaccines against shingles, HPV, pneumonia, RSV and Influenza, as well as behaviours around travel vaccines.
In addition to vaccine insights, VaccinePlus provides 33 additional variables to uncover usage and trust in Canada’s healthcare system, access to healthcare (including visits to various specialists) and insights into the use of generic vs. branded pharmaceutical products.
New variables available - June 2024
Our latest release of VaccinePlus captures additional consumer behaviour and attitudes, including variables for:
- Vaccination status for new Health Canada-approved vaccines for RSV
- Awareness of RSV vaccine availability
- Willingness to receive multiple vaccines in a single appointment
- Substituting brand-name medications with generic equivalents
Find more information about VaccinePlus including metadata and release notes linked below.
VaccinePlus variables are updated annually.
Get in touch to learn more.
Leverage data to align communications to the right audience and find growth opportunities in the market
Vaccine manufacturers and public health organizations can use VaccinePlus to:
- Understand the estimated demand for various vaccinations by geography
- Find vaccine-ready populations
- Reach vaccine-hesitant populations with more relevant and targeted efforts toward behavioural change
- Enhanced HCP engagement based on surrounding target vaccine population propensity
- Uncover informative public service announcement strategies
- Link with other Environics Analytics datasets to create demographic, attitudinal and media use personas for optimal marketing and communications
Learn more about data analytics for the healthcare sector.
Answer key questions
- How can I use data more effectively to reach the right vaccine population?
- How can I find hidden opportunities in the market for my vaccine?
- How can I use vaccine sentiment insights to better connect with my audience?
- How can I engage with the right healthcare practitioners more effectively about my vaccine?
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PRIZM
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