MobileScapes ENVISION

ENVISION is a powerful cloud-based consumer insight and market intelligence platform. Easily combine your data with EA’s databases to create workflows and mapping to generate a deeper understanding of your consumers, prospects and trade areas, anywhere in North America.

Learn more about ENVISION here.

Mobile movement data are anonymized and permission-based data collected from location-enabled apps on mobile devices. The main sources of data are opt-in location-enabled applications on mobile devices and ad exchange platforms.  At its most basic level, raw mobile movement data provides a unique and persistent, yet anonymous, device ID, along with a date, time and latitude/ longitude coordinates for each observation. We then take steps to ensure privacy, such as summarizing the data to periods of time. All observed latitude and longitude coordinates are moved to the nearest 6-digit postal code to ensure anonymity.

Researchers can then observe devices within a defined area such as a store, public square or roadway for a given date and time range. Common evening location (CEL) and common daytime location (CDL) are inferred according to where these devices are most frequently observed during the day and at night. When analyzed correctly, mobile movement data can help you understand who’s visiting your locations, where your customers are coming from, how often they return and where else they might be going.

The data are updated weekly. Monitoring reports within ENVISION are available to compare activity week-over-week or year-over-year.

ENVISION is a powerful platform that makes the process of connecting, analyzing and reporting data fast and easy.

Users can link mobile movement data to EA’s 30,000 data points including demographic, lifestyle, social values and spending information from the PRIZM segmentation system to develop detailed profiles of consumers in any trade area or location whether you have customer data or not.

Yes. Our MobileScapes Plus product enables access to mobile movement data or configured extracts via API or as flat files for use in your business intelligence tools. This also allows you to monitor activity weekly or monthly.

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A geofence is a polygon definition representing the footprint of a location (retail store, park, entertainment venue, etc.) that captures patrons that are most likely to visit that location. Geofences are used to isolate mobile device pings that fall within them so that spatial analysis can be done.

EA has undertaken a large-scale effort to build a vast layer of polygons representing Canadian commercial, institutional and recreational locations. As of late January 2022, there were more than 120,000 polygons available for multiple categories including grocery, drug, mass merchandise, greenspaces, leisure facilities, banks/credit unions, auto dealerships, restaurants and retailers.

EA’s geofence library includes polygons that can be used as geofences for destination-based mobile movement extracts both within ENVISION and for project deliverables.

Read more about EA’s geofence library here.

A polygon is a spatial feature type or geographic area created for the purposes of spatial analysis. Polygons include standard census and postal geographies. Custom polygons can also be created for trade areas, study areas and geofences.

Yes. Our mobile movement data are collected only if the individual provides consent or permission. Consumers can easily change their level of location sharing overall or for individual mobile apps via their privacy settings on their mobile devices. Depending on the individual app settings, device holders can decide if a particular app should share their location while in use or block that permission outright. We actively participate in industry and association conversations in these areas, creating policies that protect individuals and allow for the responsible use of data.

To learn more about our privacy efforts, read our privacy policy.