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Layne Newhouse

Vice President, PMO & QA

Layne Newhouse oversees operations at Environics Analytics, including project management, quality assurance, and a focused AI team that drives knowledge and training initiatives, operational efficiency, and AI integration into the company's product suite. Over the past seven years, Layne has led the development of actionable, insight-focused solutions using petabyte-scale Big Data, creating data products that help companies and governments understand population behavior patterns across the CPG, retail, tourism, and transportation sectors.

Holding a Master of Engineering from the University of Toronto and an MBA from the DeGroote School of Business, Layne contributes to executive thought leadership on technological advancement and methodology research, bringing a comprehensive perspective on how Canadian marketers can leverage AI and data analytics to drive business outcomes.

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