As Senior Vice President and Practice Leader of the Media and Agency team at Environics Analytics, Andrea Longman helps clients solve their business challenges by employing best practices in data, analytics and her business experience as a marketer and geographer. She works with advertisers, agencies and media companies to aid in their activation of Canada’s leading 3rd party market level data. Along with sitting on the CMA Insights Council, Andrea has broad experience in financial, CPG and data services industries, including leadership positions at Aviva Canada, Nielsen, Royal & Sun Alliance and Compusearch. She holds an Honours Bachelor of Arts degree in applied geography from Ryerson (now Toronto Metropolitan University) and a Bachelor of Arts degree in English from Carleton University. She also has a professional certificate in customer relationship management, Certified Analytics and Insights Professional (CAIP) designation and Chartered Marketer designation from the CMA.