Danny Heuman is responsible for all aspects of planning, scheduling and implementing data development, production and custom analytics at Environics Analytics. An expert in market analytics and modelling, he led the development of all of EA’s popular segmentation systems. He supervises teams dedicated to software development, standard research, demographic and economic data, and modelling and data services—all while fostering a collaborative approach to the development of EA’s products. An expert in market analytics and modelling, he led the development of EA’s popular PRIZM5, PRIZM5 QC, DELTA5, PRIZM C2 and PRIZM QC segmentation systems. He also was the lead developer of PRIZM CE, conducting the innovative research that integrated psychographic Social Values with geodemographics for that groundbreaking segmentation system. In addition, Danny has built a variety of desktop and online site evaluation models for restaurants, retail stores, financial institutions and government agencies. After earning a master’s degree in geography from York University, he worked at Compusearch/MapInfo, where he built complex models used in site selection, database marketing, consumer behaviour and target marketing.