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About
Barry Marcus headshot

Barry Marcus

Senior Vice President and Sales Leader

As Senior Vice President of the Media and Agency team at Environics Analytics, Barry helps clients leverage the power of data to better identify, activate, and measure audiences, leading to demonstrably better business results.

After graduating from Law School, Barry began his career as a litigation lawyer, and through a series of fortuitous events moved to advertising sales, mostly with Corus Entertainment.   Barry pioneered the use of data informed audiences in video advertising, and has been responsible for bringing to market advanced ad products like Linear Optimization, Addressable Advertising and Dynamic Ad Insertion. 

Outside of work, you'll often find Barry with camera in hand trying to capture the look and feel of wherever he happens to be.

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