Market studies determine an optimal trade area size, market sizing and potential, and target market. We can help you gauge the impact of competition and cannibalization by comparing one location's trade area to another. This work can also help organizations determine the optimal mix of products and services to provide at a specific location or within a particular region.
From data supplier to full-service data and analytics consultancy, we help you connect with your target market by employing innovative approaches, robust methodologies and a collaborative culture. Our expertise sets us apart from the competition.
Our team includes some of the most experienced geodemographers, data scientists, modelling experts, statisticians and marketing experts in North America. We’re ready to help you map your analytics journey from start to finish. Think of us as your competitive advantage.
Keep up to date on the latest trends that will affect your organization and discover the latest advancements in our services and product offerings. Register for upcoming webinars or access our past presentations.
We acknowledge the land of where our head office resides is the traditional territory of many nations including the Mississaugas of the Credit, the Anishnabeg, the Chippewa, the Haudenosaunee and the Wendat peoples and is now home to many diverse First Nations, Inuit and Métis peoples. We also acknowledge that Toronto is covered by Treaty 13 with the Mississaugas of the Credit.