Persona Development

While profiling helps identify which segments you may want to target, we make it easier to work with these data by bringing those target groups to life and executing strategies around your segments. Profiles summarize the key traits of each segment, while personas crystalize that information in a way that makes it more relatable and relevant to your business. Using personas will help you visualize the target groups or customers you're trying to engage by telling a story around their lifestyles, media and channel preferences and purchase behaviours, as well as their values and attitudes, to make it easier to know who you are trying to reach. We make it easier to work with these data by bringing target groups to life to support your creative development and execution strategies.