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How We Help

Persona Development

While profiling helps identify which segments you may want to target, we make it easier to work with these data by bringing those target groups to life and executing strategies around your segments. Profiles summarize the key traits of each segment, while personas crystalize that information in a way that makes it more relatable and relevant to your business. Using personas will help you visualize the target groups or customers you're trying to engage by telling a story around their lifestyles, media and channel preferences and purchase behaviours, as well as their values and attitudes, to make it easier to know who you are trying to reach. We make it easier to work with these data by bringing target groups to life to support your creative development and execution strategies.

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We Know Data

From data supplier to full-service data and analytics consultancy, we help you connect with your target market by employing innovative approaches, robust methodologies and a collaborative culture. Our expertise sets us apart from the competition.

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We're Ready to Help

Our team includes some of the most experienced geodemographers, data scientists, modelling experts, statisticians and marketing experts in North America. We’re ready to help you map your analytics journey from start to finish. Think of us as your competitive advantage.

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Keep up to date on the latest trends that will affect your organization and discover the latest advancements in our services and product offerings. Register for upcoming webinars or access our past presentations.


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Expert Insights ›

Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.

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Catch up on the latest news from Environics Analytics.

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Browse our event calendar. Find us at industry events and conferences to meet the team and discover our products and services.