Data Hygiene

Data hygiene ensures organizations have complete and accurate customer records to implement an efficient targeted marketing campaign or assist with any of your other analytics initiatives. We provide a comprehensive suite of data verification, quality and cleansing services, including normalization, data deduplication, householding and merge/purge, as well as address standardization, validation and correction (Canada Post-approved). As part of this service, we can also track movers/pre-movers, cleanse records of the deceased and update records by appending missing information.