Network Optimization

Network optimization is the best method to assess how many stores or branches can be placed in a market and determine their optimal locations to maximize sales. From the market potential for the relevant category of goods, we determine how much of that potential is already being absorbed by an organization’s existing network and its competitors in the marketplace, based on their locations in the market. We then identify which stores will remain in the market and prioritize the next best locations for expansion. Mapping helps show these additional locations with the highest untapped potential.