Resources
Industry Insights
Industry Insights
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Beyond “Moneyball”: Analytics Reveals Who Cheers For Which Sports
Jun 22, 2016 by Jim GreenHas there been a significant shift in both the makeup and preference of each sport’s audience? If so, how do their traditional and current audiences differ?Full story -
Omni-Channel Marketing: Not Your Father's Customer Journey
Jun 10, 2016 by Vito Di FilippisRead how two very different purchase paths lead to the very same destination.Full story -
Why Marketers Should Support The 2016 Census
May 2, 2016 by Jan KestleLearn why you should support the Census—and encourage everyone you know to support it as well.Full story -
Using Data To Fill Retail Vacancies
Apr 25, 2016 by Emily AndersonBoth the retail and real estate industries are rapidly transforming as technology gives consumers more options for making and researching purchases.Full story -
The Diversity Of Millennials
Feb 29, 2016 by Doug Norris, Ph.D.To better understand and describe the diversity of Millennials, it’s useful to consult Environics Analytics’ segmentation system PRIZM5, which classifies Canadians into 68 distinct lifestyle types.Full story -
Does The 21st Century Belong To Women
Jan 28, 2016 by Joshua LeviI’ve come to the belief that the 21st century will belong to Millennial women. Here's why.Full story -
Millennials: The Generation Du Jour
Jan 22, 2016 by Doug Norris, Ph.D.Today, virtually any discussion about marketing will eventually end up mentioning Millennials.Full story -
It's RRSP Season. Do You Know Who Your Investors Are?
Jan 18, 2016 by Sean MoloneyFor the Canadian financial services industry, the new year brings new marketing opportunities in the form of the RRSP season.Full story -
What's For Dinner?
Dec 21, 2015 by Jemicah Marasigan’Tis the holiday season, when Canadians are grateful for elastic waistbands and the forgiving coverage of today’s trendy tunics.Full story -
A Perspective on Household Debt in Canada
Dec 18, 2015 by Peter MironWith the recently announced interest rate hike south of the border, many Canadians may be wondering—and somewhat concerned about—what the impact might be for a similar increase in rates domestically. Environics Analytics’ Vice President of Economic Data, Peter Miron, weighs in with a less-than-dire outlook.Full story -
Elves and Reindeer
Dec 17, 2015 by Andrea Longman‘Tis the season for holiday cheer and—for Client Advocates like me who love telling a story with data—the opportunity to imagine the lifestyle of a segment that includes the North Pole.Full story -
Drivers of Political Change: A Segment Analysis
Dec 15, 2015 by Rupen SeoniThere’s one question on the minds of many Canadians after the October 19 federal election: “Which voters drove the change in voting patterns that gave the Liberal Party a majority?”Full story -
Uncovering Social Values In The Buying Decision Process
Oct 31, 2015 by Mohad AliFull story -
What's In Our Cups?
Oct 31, 2015 by Jemicah MarasiganFull story -
Take Me Out To The Ball Game
Oct 7, 2015 by Jemicah MarasiganFull story -
Seniors Outnumber Children For The First Time
Sep 30, 2015 by Doug Norris, Ph. D.Full story -
The Makeup of Canadians' Makeup
Sep 17, 2015 by Jemicah MarasiganFull story -
Geek Of The Week: Stephanie McIssac
Jun 19, 2015 by Jemicah MarasiganFull story -
Renovation Nation
Feb 25, 2015 by Nicole WrightFull story -
Charitable Canadians
Oct 27, 2014 by Jacky LiFull story