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Jan 31, 2017, 12:27 PM
by
Andrea Longman
Today’s 16- to 35-year-old consumers are hot commodities that both retailers and manufacturers are eager to convert into shoppers and buyers.
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Jan 16, 2017, 07:43 AM
by
Vito De Filippis
By layering a geodemographic segmentation system like PRIZM5 into a traditional LTV analysis, marketers can gain further understanding into Lifetime Value scores.
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Nov 23, 2016, 05:04 PM
by
Hassan Amarsi
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Aug 16, 2016, 08:51 AM
by
Amanda Manning and Stanley Su
There is plenty of information available to help us understand how much Canadians are spending on their cellular services and what drives the current mobile market.
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Jun 22, 2016, 09:52 AM
by
Jim Green
Has there been a significant shift in both the makeup and preference of each sport’s audience? If so, how do their traditional and current audiences differ?
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Jun 10, 2016, 09:23 AM
by
Vito Di Filippis
Read how two very different purchase paths lead to the very same destination.
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May 3, 2016, 12:44 PM
by
Sean Howard
In the third installment of our series on data quality, we turn our attention to the third component: quality control.
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May 2, 2016, 07:24 AM
by
Jan Kestle
Learn why you should support the Census—and encourage everyone you know to support it as well.
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May 1, 2016, 12:51 PM
by
Sean Howard
The single most important ingredient to effective analytics is quality data.
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Apr 25, 2016, 10:39 AM
by
Emily Anderson
Both the retail and real estate industries are rapidly transforming as technology gives consumers more options for making and researching purchases.
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Apr 13, 2016, 02:04 PM
by
Sean Howard
In this post, we turn to the role of methodology in creating quality data and the factors that go into selecting the right methodology.
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Feb 29, 2016, 11:25 AM
by
Doug Norris, Ph.D.
To better understand and describe the diversity of Millennials, it’s useful to consult Environics Analytics’ segmentation system PRIZM5, which classifies Canadians into 68 distinct lifestyle types.
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Jan 28, 2016, 01:03 PM
by
Joshua Levi
I’ve come to the belief that the 21st century will belong to Millennial women. Here's why.
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Jan 22, 2016, 02:47 PM
by
Doug Norris, Ph.D.
Today, virtually any discussion about marketing will eventually end up mentioning Millennials.
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Jan 18, 2016, 10:48 AM
by
Sean Moloney
For the Canadian financial services industry, the new year brings new marketing opportunities in the form of the RRSP season.
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Dec 21, 2015, 03:00 AM
by
Jemicah Marasigan
’Tis the holiday season, when Canadians are grateful for elastic waistbands and the forgiving coverage of today’s trendy tunics.
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Dec 18, 2015, 05:41 PM
by
Peter Miron
With the recently announced interest rate hike south of the border, many Canadians may be wondering—and somewhat concerned about—what the impact might be for a similar increase in rates domestically. Environics Analytics’ Vice President of Economic Data, Peter Miron, weighs in with a less-than-dire outlook.
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Dec 17, 2015, 10:31 AM
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Andrea Longman
‘Tis the season for holiday cheer and—for Client Advocates like me who love telling a story with data—the opportunity to imagine the lifestyle of a segment that includes the North Pole.
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Dec 15, 2015, 01:04 PM
by
Rupen Seoni
There’s one question on the minds of many Canadians after the October 19 federal election: “Which voters drove the change in voting patterns that gave the Liberal Party a majority?”
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Nov 12, 2015, 09:48 AM
by
Jemicah Marasigan
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Environics Analytics Group Ltd. 
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