Resources
Industry Insights
Industry Insights
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The Power of Potential: Unlocking Rx Lift Opportunity Through Optimal Engagement
Feb 2, 2026 by Kristen Kowalewski, Director, Business Development, Environics AnalyticsDiscover untapped Rx growth potential with data-driven insights aligning patient demand, market potential and HCP engagement.Full story -
A Clearer View of Canadian Online Behaviour: Meet the New ClickScapes Dashboards
Jan 29, 2026 by Environics AnalyticsUnderstanding your customers’ digital behaviours across websites and apps can reveal trends that you can act on to outmaneuver the competition and stay ahead.Full story -
Prioritizing Privacy by Design: A Made-in-Canada Approach for Data Collaboration, Innovation and Trust
Jan 28, 2026 by Environics AnalyticsJanuary 28th is Data Privacy Day. Environics Analytics highlights how using a privacy-by-design approach, together with trusted and effective data and analytics, can help organizations build data collaboration strategies that are not only privacy-compliant, but competitive.Full story -
Eight Years Strong: Delivering Trust You Can Act On
Jan 25, 2026 by Matt McAlpine, Vice President, Compliance & Risk, Environics AnalyticsStrengthening an eight‑year streak of independently verified security and privacy compliance by achieving SOC 1, SOC 2 and HIPAA certifications.Full story -
Why International Migration Trends Matter for Canadian Businesses
Jan 5, 2026 by Dr. Doug Norris, Senior Vice President and Chief Demographer, Environics AnalyticsRecent trends in international migration to CanadaFull story -
2025 Year in Review
Dec 16, 2025 by Jenn Nucum-Trinidad2025 was a year of bold innovation and deeper connections at Environics Analytics (EA).Full story -
Unlocking the Power of GIS in Big Data: Challenges and Strategies
Nov 19, 2025 by Xuejin Ruan - VP of Software Development, Environics AnalyticsThe importance of good GIS practices in big data services, the challenges organizations face and how to overcome them through innovative, privacy-conscious solutions.Full story -
Bold Steps to Refine Your Targeting Approach
Oct 6, 2025 by Environics AnalyticsMore effective reach. More efficient spend. Measurable results.Full story -
Why Canada Needs a Canadian Approach to Data Collaboration
Jul 25, 2025 by Environics AnalyticsEnvironics Analytics (EA) offers specialized Data Collaboration Services grounded in Canadian privacy laws and enhanced by global technology partners, ensuring secure and ethical use of first-party data.Full story -
PRIZM 2025: Reflecting an Evolving Canada
Jul 3, 2025 by Rupen Seoni, Chief Client Officer, Environics Analytics7 key highlights about Canada's changing population from the country's leading segmentation systemFull story -
How to Use Data to Inform Your Fundraising Messaging
Feb 10, 2025 by Environics AnalyticsDrive results from your direct mail and integrated marketing campaigns with a data-driven approach to writing.Full story -
Canadians on the Move
Jan 9, 2025 by Rupen Seoni (Chief Client Officer)Leveraging EA's MoverStats database alongside PRIZM® segmentation, this analysis uncovers the relocation patterns and profiles of movers across Canada, including a deeper look at two major citiesFull story -
The Power of GIS: Mapping Insights That Tell a Story
Nov 20, 2024 by Environics AnalyticsCelebrating GIS Day in Canada and highlighting the power of mapping within EA’s staff and client communityFull story -
The Signals Are Clear: Why Chrome’s 3rd Party Cookie Announcement Doesn’t (or Shouldn’t) Change Anything
Jul 26, 2024 by David Phillips (Chief Media and Activation Officer)It's time for companies to invest in the futureFull story -
Patient-Centric Insights in Pharmaceuticals’ Pharmacy Engagement Strategy
Jun 5, 2024 by Kristen Kowalewski (Director, Business Development – Healthcare and Pharmaceutical)Leveraging health data and analytics to reach specific communities and grow in markets with potentialFull story -
Overcoming the Cap on International Students: The Support Local Solution
May 15, 2024 by Jennifer Robins (Director, Business Development – NFP & Education Lead) and Tyler Baird (Director, Account Management)An at-home strategy for Canada's post secondary institutions facing the Federal Government's newly imposed limit on international student permitsFull story -
Data Collaboration is Changing Canadian Marketing
May 8, 2024 by Environics AnalyticsEA's new partnership with LiveRamp brings its data collaboration technology to Canada, enhancing marketing and advertising opportunities for brands, publishers and agenciesFull story -
Introducing idEAte: Environics Analytics' First Hackathon
Oct 31, 2023 by Andrew Komaromy - Vice President of Software Product Management, Environics AnalyticsUnlocking creativity, fostering collaboration and pioneering innovationFull story -
Negative Sentiment Towards Vaccines Has Increased Since the COVID-19 Pandemic
Jul 26, 2023 by Kristen Kowalewski, Director - Business Development, Environics AnalyticsSee which segments of Canada's population increased opposition overall and possible reasons whyFull story -
Culturally Diverse, Older and Mobile: Insights from our Updated Demographic and Segmentation Datasets
Jun 22, 2023 by Ryan Spencer, Marketing Intern, Environics AnalyticsA recap on what's changed for 2023 within EA's core databases, incorporating the latest Census data with takeaways for understanding Canada's evolving demographic landscapeFull story