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Claritas Financial Product Profiles

Claritas Financial Product Profiles provides usage information on more than 500 financial products. Grouped into 13 categories, the data cover a wide range of basic banking products and services, investments, financial attitudes, channel usage, balance information and institutional relationships. Based on a nationwide online panel survey of 50,000 participants, the profiles are available for the PRIZM® Premier and P$YCLE® segmentation systems to detail the financial behavior of a consumer segment. The data provide users with valuable insights into their customers’ financial standing.

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Create a comprehensive picture of your customers according to shared demographic, lifestyle and behavioral traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to our custom segmentation services, we offer four off-the-shelf segmentation systems including PRIZM® Premier, the authoritative U.S. consumer segmentation system.


Develop more engaging media and marketing strategies by understanding the behaviors, preferences and attitudes of your target market. We partner with leading data and survey providers to produce four databases that offer insights on a range of topics, from media and technology behavior to energy conservation behavior.

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