Claritas Technology Behavior Track Profiles enables users to locate consumers according to various behaviors associated with voice, data and video usage. Based on an online panel survey of approximately 32,000 recipients, the database contains more than 417 profiles that are grouped into five categories: wireline telecom, wireless telecom, cable and satellite, home office technology and service providers. Available for use with the PRIZM® Premier and ConneXions® segmentation systems, the profiles help marketers better understand their customers for acquisition and retention programs as well as channel management. Some profiles may also include consumption for specific behaviors across the segment, such as units consumed for a product or minutes used for a service plan.
Create a comprehensive picture of your customers according to shared demographic, lifestyle and behavioral traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to our custom segmentation services, we offer four off-the-shelf segmentation systems including PRIZM® Premier, the authoritative U.S. consumer segmentation system.
Reach your best customers, track neighborhood growth patterns and forecast trends with demographic data covering gender, age, education, housing, cultural diversity, occupation, income levels and marital status. We offer two databases based on U.S. Census and American Community Survey data.
Keep up to date on the latest trends that will affect your organization and discover the latest advancements in our services and product offerings. Register for upcoming webinars or access our past presentations.
Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.
Catch up on the latest news from Environics Analytics.
Discover how we are helping organizations use data analytics for evidence-based decision making to improve marketing, guide their high-level strategic planning and drive operational improvements.