CrimeStats uses statistics, demographics and modeling to determine the likelihood of crime for any location in the U.S. This database provides more than 30 variables related to rates of crime in 2010, current-year and five-year projections, based on CAP Index's CRIMECAST®database. CRIMECAST® was developed by correlating a broad array of demographic variables-such as housing, economic and education data (but not race, religion or gender information)-with historical crime data, survey information and other known indicators of crime.
Create a comprehensive picture of your customers according to shared demographic, lifestyle and behavioral traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to our custom segmentation services, we offer four off-the-shelf segmentation systems including PRIZM® Premier, the authoritative U.S. consumer segmentation system.
Develop more engaging media and marketing strategies by understanding the behaviors, preferences and attitudes of your target market. We partner with leading data and survey providers to produce four databases that offer insights on a range of topics, from media and technology behavior to energy conservation behavior.
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Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.
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Discover how we are helping organizations use data analytics for evidence-based decision making to improve marketing, guide their high-level strategic planning and drive operational improvements.