CrimeStats
CrimeStats helps you see where crime risk is highest and where it is lowest, so you can choose sites, set insurance rates and plan services with confidence. The product includes 30 variables, with historical values from 2010, current-year estimates and five-year projections.
CrimeStats is built on CAP Index’s CRIMECAST® methodology, which uses statistical modelling to estimate the likelihood of crime. The model links demographic factors such as housing, income and education with historical crime data and survey inputs. It does not use race, religion or gender data.
The result is an index-based score ranging from zero to 2,000, where 100 represents the average risk. Scores are available at the census block group, tract, ZIP code and ZIP+4 level across the U.S.
ZIP code and ZIP+4 values are calculated using CAP Index’s one- or three-mile radius methodology.
Methodology
One-mile ZIP and ZIP+4 scores use either a one-mile radius or a population threshold of 25,000. Use this method for residential real estate and service planning.
For the three-mile methodology, the inner radius contributes two-thirds of the total score, while the outer radius contributes one-third. This method is typically used to assess crime risk around commercial locations.
ZIP and ZIP+4 files are updated quarterly to reflect changes in the TomTom postal code file. New ZIP or ZIP+4 codes receive new scores, while retired codes are removed.
Block group and census tract indexes are created for crimes within each geography. These files include population counts for 2010, current-year estimates and projections to 2030. They are updated annually and align with the U.S. Census Bureau’s current geography definitions.
How it’s used
Real estate developers and analysts use CrimeStats data to compare locations based on crime risk and support site selection decisions.
Sample questions it can answer
- What is the overall crime risk around my store locations?
- Should we improve security at existing locations based on current crime scores?
- Where can I find neighbourhoods with low burglary rates?
- How are homicide rates trending in my area?
Want to know more about Demographic Data?
We're here to help.
Segmentation
Create a comprehensive picture of your customers according to shared demographic, lifestyle and behavioral traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to our custom segmentation services, we offer four off-the-shelf segmentation systems including PRIZM® Premier, the authoritative U.S. consumer segmentation system.
Behavioral
Develop more engaging media and marketing strategies by understanding the behaviors, preferences and attitudes of your target market. We partner with leading data and survey providers to produce four databases that offer insights on a range of topics, from media and technology behavior to energy conservation behavior.