ConneXions® Premier
Claritas ConneXions® Premier (CXP) is the next generation of ConneXions (CNE), our syndicated segmentation system for marketers of technology and communications products and services – including voice, video and data services. ConneXions Premier classifies every U.S. household into one of 58 consumer segments based on streaming, digital and other technology preferences for that household. Using the most up-to-date data on technology from new MRI Simmons surveys, combined with Claritas’ own proprietary technology survey data, energy survey data, and technology use model.
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Demographic
Reach your best customers, track neighborhood growth patterns and forecast trends with demographic data covering gender, age, education, housing, cultural diversity, profession, occupation, income levels and marital status. Claritas Pop-Facts® Advanced and Claritas Pop-Facts® Premier databases are built from multiple sources, including U.S. Census and American Community Survey data.
Behavioral
Develop more engaging media and marketing strategies by understanding the behaviors, preferences and attitudes of your target market. We partner with leading data and survey providers to produce four databases that offer insights on a range of topics, from media and technology behavior to energy conservation behavior.
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