Claritas Income Producing Assets Indicators Profiles
Claritas Income Producing Assets Indicators Profiles provides insight into the liquid assets of households, defined as any asset class that is relatively easy to liquidate and for which marketers can readily compete, such as savings accounts, CDs and stocks. The database classifies all U.S. households into one of 10 IPA value ranges, from less than $25,000 to more than $2 million. Based on the Claritas Financial Track survey of approximately 150,000 households, IPA Profiles can be combined with segmentation systems, such as PRIZM® Premier and P$YCLE®, to examine the asset bases of a consumer segment.
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