Claritas Income Producing Assets Indicators Profiles provides insight into the liquid assets of households, defined as any asset class that is relatively easy to liquidate and for which marketers can readily compete, such as savings accounts, CDs and stocks. The database classifies all U.S. households into one of 10 IPA value ranges, from less than $25,000 to more than $2 million. Based on the Claritas Financial Track survey of approximately 150,000 households, IPA Profiles can be combined with segmentation systems, such as PRIZM® Premier and P$YCLE®, to examine the asset bases of a consumer segment.
Create a comprehensive picture of your customers according to shared demographic, lifestyle and behavioral traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to our custom segmentation services, we offer four off-the-shelf segmentation systems including PRIZM® Premier, the authoritative U.S. consumer segmentation system.
Develop more engaging media and marketing strategies by understanding the behaviors, preferences and attitudes of your target market. We partner with leading data and survey providers to produce four databases that offer insights on a range of topics, from media and technology behavior to energy conservation behavior.
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