Data and analytics map output

Retail Market Power®

With Retail Market Power® produced internally here at Environics Analytics, users can identify sales opportunities, based on a market analysis of any geographic area. Using demand estimates derived from consumer behavior and supply estimates derived from retail sales data, analysts can look at the net gap between demand and supply to identify opportunities in the marketplace or trade area. Developed using the Consumer Expenditure Survey from the Bureau of Labor Statistics and the Census of Retail Trade from the U.S. Census Bureau, the database offers current-year supply and demand estimates, as well as five-year demand projections, for all standard census, postal and marketing geographies. Expenditures and sales estimates are organized by retail store types and major merchandise line items.

Want to know more about our Consumer Demand database?

We're here to help.


Create a comprehensive picture of your customers according to shared demographic, lifestyle and behavioral traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to our custom segmentation services, we offer four off-the-shelf segmentation systems including PRIZM® Premier, the authoritative U.S. consumer segmentation system.


Develop more engaging media and marketing strategies by understanding the behaviors, preferences and attitudes of your target market. We partner with leading data and survey providers to produce four databases that offer insights on a range of topics, from media and technology behavior to energy conservation behavior.

Join us for an upcoming webinar

Keep up to date on the latest trends that will affect your organization and discover the latest advancements in our services and product offerings. Register for upcoming webinars or access our past presentations.


Expert Insights ›

Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.

News ›

Catch up on the latest news from Environics Analytics. 

Client Success Stories ›

Discover how we are helping organizations use data analytics for evidence-based decision making to improve marketing, guide their high-level strategic planning and drive operational improvements.

Back to top