Data and analytics map output

Claritas Pop-Facts® Premier

Claritas Pop-Facts® Premier consists of approximately 4,100 demographic variables, based on U.S. census and American Community Survey data. It provides current-year estimates and five-year projections, in addition to data from the 2000 and 2010 census years for current-year geographies. The variables in this database are grouped into 30 categories that provide details on population, housing, race, employment and more. It also offers media and agency industry measures. The database features new race and ethnicity data from Geoscape®, a Claritas company, which enhance the estimates in selected block groups that have been showing rapid growth in multi-cultural populations. Pop-Facts Premier offers a wide range of census and other geographic areas down to the block group level.

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Create a comprehensive picture of your customers according to shared demographic, lifestyle and behavioral traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to our custom segmentation services, we offer four off-the-shelf segmentation systems including PRIZM® Premier, the authoritative U.S. consumer segmentation system.


Develop more engaging media and marketing strategies by understanding the behaviors, preferences and attitudes of your target market. We partner with leading data and survey providers to produce four databases that offer insights on a range of topics, from media and technology behavior to energy conservation behavior.

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