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Claritas Pop-Facts® Premier

Claritas Pop-Facts® Premier consists of approximately 4,300 demographic variables, based on U.S. Census and American Community Survey data. Featuring current-year estimates and five-year projections, the newest release provides 2018 estimates and 2023 projections, in addition to data from 2000 and 2010 for current-year geographies. The variables in this database are grouped into 10 categories: population, race, housing, household composition, affluence, education, employment status and occupation, as well as media and agency industry measures. Pop-Facts Premier offers a wide range of census and other geographic areas down to the block group level.

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Map showing Segmentation data in the US


Create a comprehensive picture of your customers according to shared demographic, lifestyle and behavioral traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to our custom segmentation services, we offer four off-the-shelf segmentation systems including PRIZM® Premier, the authoritative U.S. consumer segmentation system.

Map showing Behavioral data in the US


Develop more engaging media and marketing strategies by understanding the behaviors, preferences and attitudes of your target market. We partner with leading data and survey providers to produce four databases that offer insights on a range of topics, from media and technology behavior to energy conservation behavior.

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