TrafficCounts
TrafficCounts lets you make better business decisions regarding site selection and sales territory analysis. It provides the most up-to-date information on consumers’ traffic patterns and volume from Kalibrate Technologies’ TrafficMetrix® database. TrafficMetrix® offers 24-hour average daily traffic counts for highways and major roads in the U.S. Kalibrate assembles this data from approximately 2.9 million traffic collection points from many sources, including city governments, engineering firms, and highway and transportation departments. The data is field verified, so you can be confident that you are working with the most accurate traffic counts available.
How it’s used
- Retailers can identify and understand traffic patterns around potential site locations to reveal high-demand opportunities for better site selection decisions.
- Users can link their sales data to traffic counts to understand the relationship between sales and traffic volumes.
- To understand if traffic counts near a proposed restaurant location meet the minimum volume requirements for a franchise.
Sample questions it can answer
- Where are my competitors located?
- Where should my warehouse be located to supply my quick-service restaurants (QSRs) more efficiently?
- Can I acquire my competitors’ chain geographic coordinates for a digital ad campaign?
- How does the market penetration of my stores compare to the presence of competitive chains operating within the same industry or NAICS code?
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