Data and analytics map output

Workplace PRIZM® Premier

Workplace PRIZM® Premier is useful for marketers, planners and executives to understand the demand of workers—who they are, where they work, what they like and how best to reach them. Using the same 68 consumer segments as Claritas PRIZM® Premier, Workplace PRIZM Premier tracks the adult residential population of every census tract by employment. Based on an estimate using tract-to-tract commuting data from the U.S. Census Bureau, the database covers private sector workers, public sector workers, 9-to-5 workers and shift workers.

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Reach your best customers, track neighborhood growth patterns and forecast trends with demographic data covering gender, age, education, housing, cultural diversity, profession, occupation, income levels and marital status. Claritas Pop-Facts® Advanced and Claritas Pop-Facts® Premier databases are built from multiple sources, including U.S. Census and American Community Survey data.


Develop more engaging media and marketing strategies by understanding the behaviors, preferences and attitudes of your target market. We partner with leading data and survey providers to produce four databases that offer insights on a range of topics, from media and technology behavior to energy conservation behavior.

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