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Claritas Household Demographic Profiles

Claritas Household Demographic Profiles are designed for the PRIZM® Premier, P$YCLE® Premier and Connexions® segmentation systems developed by Claritas, as well as Workplace PRIZM® Premier developed by Environics Analytics. These profiles are used to create detailed demographic portraits of consumer segments or target groups, which are based on household demographic traits within their assigned segments.

This database will help you target your messaging, assist with customer acquisition and retention programs, media strategy and channel management by helping you identify the shared characteristics within a segment, such as education level, home values or presence of children.

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Create a comprehensive picture of your customers according to shared demographic, lifestyle and behavioral traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to our custom segmentation services, we offer four off-the-shelf segmentation systems including PRIZM® Premier, the authoritative U.S. consumer segmentation system.


Develop more engaging media and marketing strategies by understanding the behaviors, preferences and attitudes of your target market. We partner with leading data and survey providers to produce four databases that offer insights on a range of topics, from media and technology behavior to energy conservation behavior.

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