Claritas Household Demographic Profiles
Claritas Household Demographic Profiles are designed for the PRIZM® Premier, P$YCLE® Premier and Connexions® segmentation systems developed by Claritas, as well as Workplace PRIZM® Premier developed by Environics Analytics. These profiles are used to create detailed demographic portraits of consumer segments or target groups, which are based on household demographic traits within their assigned segments.
This database will help you target your messaging, assist with customer acquisition and retention programs, media strategy and channel management by helping you identify the shared characteristics within a segment, such as education level, home values or presence of children.
Want to know more about Demographic Data?
We're here to help.
Create a comprehensive picture of your customers according to shared demographic, lifestyle and behavioral traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to our custom segmentation services, we offer four off-the-shelf segmentation systems including PRIZM® Premier, the authoritative U.S. consumer segmentation system.
Develop more engaging media and marketing strategies by understanding the behaviors, preferences and attitudes of your target market. We partner with leading data and survey providers to produce four databases that offer insights on a range of topics, from media and technology behavior to energy conservation behavior.
Join us for an upcoming webinar
Keep up to date on the latest trends that will affect your organization and discover the latest advancements in our services and product offerings. Register for upcoming webinars or access our past presentations.
Expert Insights ›
Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.
Catch up on the latest news from Environics Analytics.
Client Success Stories ›
Discover how we are helping organizations use data analytics for evidence-based decision making to improve marketing, guide their high-level strategic planning and drive operational improvements.