News Coverage

 The reason for the apparent paradox, experts suggest, has more to do with economics than the epidemic itself

 EA's Allen Davidov makes a case for why these are times for marketing to scale up and not scale back.

 PRIZM’s five-year rebuild launches, capturing new insights about Canadians from coast to coast

 SVP and Practice Leader Rupen Seoni takes a deeper look into how the COVID-19 crisis is impacting the Canadian population financially and socially though the PRIZM segmentation system.

 Environics Analytics used its vast array of population data and analysis tools to understand who is vulnerable, what these populations are like and where they can be found.

 In a post-COVID-19 world, this data could be used by both businesses and government agencies to determine the new normal.

  The number of people spending more than a week in Ontario’s cottage country recently has nearly doubled compared with 2019, even as politicians urge travellers to stay home

  Suburban families. Young renters. Frail seniors. New data from Environics Analytics highlights communities made vulnerable by coronavirus lockdowns accross the country

  Examples that demonstrate how understanding where particular citizens live, what their socio-economic situation looks like, how they behave and how they think can materially impact social and economic programs during this pandemic

 Manitobans largely heeding public-health call to stay home, but some continue to flout rules, data shows

  Rupen Seoni, senior vice president and practice leader at Environics Analytics talks to CTV News about the about differences in Canadians’ compliance with COVID-19 movement restrictions

 Environics data provides a snapshot across the country and in your neighbourhood

 Cellphone location data show one in six across country leave their neighbourhoods on weekends now, a sharp drop from two months ago

 Many not-for-profits are struggling to keep their doors open or put contingency plans in place. Here are some ways data and analytics can help.

 As our reality continues to change by what seems minute-by-minute, pressure to attract donations in new and innovative ways gets louder.

 Doug Norris, senior vice president and chief demographer comments on the uptake of physical distancing measures by demographic.

 “Create the scale of partnerships required to find relevant audiences,” says GroupM boss

 Allen Davidov explains how fundraising organizations can take the careful next step of understanding who new supporters are and what their journey with organization should look like.

 Not-For-Profit practice lead Allen Davidov explains how data can positively influence creative and language in direct mail and digital campaigns. 

 Doug Norris, Senior Vice President and Chief Demographer shares what marketers should know about changing demographics in Canada.