Claritas ConneXions® allows organizations such as communications service providers, consumer durables manufacturers and technology companies to respond to emerging market forces and changing needs by providing greater differentiation among consumer segments. The database features 53 segments based on the technology and communications purchase and usage preferences of a household according to the Claritas Technology Behavior Track survey; the segments are further classified into 10 lifestage groups. Developed from various consumer behavior sources, ConneXions provides household product usage and expenditure data, customer satisfaction ratings, purchase intent and switching behavior.
Reach your best customers, track neighborhood growth patterns and forecast trends with demographic data covering gender, age, education, housing, cultural diversity, profession, occupation, income levels and marital status. Claritas Pop-Facts® Advanced and Claritas Pop-Facts® Premier databases are built from multiple sources, including U.S. Census and American Community Survey data.
Develop more engaging media and marketing strategies by understanding the behaviors, preferences and attitudes of your target market. We partner with leading data and survey providers to produce four databases that offer insights on a range of topics, from media and technology behavior to energy conservation behavior.
Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.
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Discover how we are helping organizations use data analytics for evidence-based decision making to improve marketing, guide their high-level strategic planning and drive operational improvements.