MobileScapes ENVISION

ENVISION is a powerful cloud-based consumer insight and market intelligence platform. Easily combine your data with EA’s databases to create workflows and mapping to generate a deeper understanding of your consumers, prospects and trade areas, anywhere in North America.

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Mobile movement data are anonymized and permission-based data collected from location-enabled apps on mobile devices. The main sources of these data are opt-in location-enabled applications on mobile devices and ad exchange platforms. At present, there are approximately 100,000 mobile applications that contribute data to our MobileScapes services. Raw mobile movement data, at its most basic level, provides a unique and persistent, yet anonymous, device ID, along with a date, time, and latitude/ longitude coordinates for each observation. We then take steps to ensure privacy such as summarizing the data to periods of time. All observed latitude and longitude coordinates are moved to the nearest ZIP+4 to ensure anonymity.

Researchers can then observe devices within a defined area such as a store, public square or on a roadway for a given date and time range. Common evening location (CEL) and common daytime location (CDL) are inferred according to where these devices are most frequently observed during the day and at night. When analyzed correctly, mobile movement data can help you understand who’s visiting your locations, where your customers are coming from, how often they return and where else they might be going.

The data are updated daily. Monitoring reports within ENVISION are available to compare activity week-over-week or year-over-year.

ENVISION is a powerful platform that makes the process of connecting, analyzing and reporting data fast and easy. Users can link mobile movement data to EA’s data points including demographic, lifestyle and spending information from the PRIZM Premier segmentation system to develop detailed profiles of consumers in any trade area or location whether you have customer data or not.

Yes. MobileScapes data can be accessed via project work or as flat files for use in your business intelligence tools. This also allows you to monitor activity weekly or monthly.

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A geofence is a polygon definition representing the footprint of a location (retail store, park, entertainment venue, etc.) that captures patrons that are most likely to visit that location. Geofences are used to isolate mobile device pings that fall within them so that spatial analysis can be done.

A polygon is a spatial feature type or geographic area created for the purposes of spatial analysis. Polygons include standard census and postal geographies. Custom polygons can also be created for trade areas, study areas and geofences.

Yes. Our mobile movement data are collected only if the individual provides consent or permission. Consumers can easily change their level of location sharing overall or for individual mobile apps via their privacy settings on their mobile devices. Depending on the individual app settings, device holders can decide if a particular app should share their location while in use or block that permission outright. We actively participate in industry and association conversations in these areas, creating policies that protect individuals and allow for the responsible use of data.

To learn more about our privacy efforts, read our privacy policy.