Consumer Buying Power™ provides geography-based estimates of potential annual consumer spending for more than 700 household expenditure items. The data, produced internally here at Environics Analytics, allow users to identify the potential
demand for a wide variety of products and services by geographic area, regardless of where consumers make their purchases. Developed using the Consumer Expenditure Survey, conducted by the Bureau of Labor Statistics, the database offers current-year
estimates and five-year projections of potential consumer expenditures for all standard census, postal and marketing geographies. The variables are available in three hierarchies: category and line items, retail store types and Yellow Pages headings.
Create a comprehensive picture of your customers according to shared demographic, lifestyle and behavioral traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to our custom segmentation
services, we offer four off-the-shelf segmentation systems including PRIZM® Premier, the authoritative U.S. consumer segmentation system.
Develop more engaging media and marketing strategies by understanding the behaviors, preferences and attitudes of your target market. We partner with leading data and survey providers to produce four databases that offer insights on a range of topics, from media and technology behavior to energy conservation behavior.
Keep up to date on the latest trends that will affect your organization and discover the latest advancements in our services and product offerings. Register for upcoming webinars or access our past presentations.
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Discover how we are helping organizations use data analytics for evidence-based decision making to improve marketing, guide their high-level strategic planning and drive operational improvements.
Who we are, how we do business and who we work with
Consumer and location insights, analytics consulting, data services
Privacy compliant, authoritative databases
Powerful, easy-to-use business intelligence platforms
Leverage data and analytics to make informed decisions
Keep up to date with industry news
Register for webinars and access past presentations
Read our latest company news releases
Find technical documents, release notes and variables lists
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Wilmington, DE 19801