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Data

MobileScapes Out & About 

Understand population movement patterns at the neighborhood level

 

Discover who is starting to leave home as the economy re-opens and pandemic restrictions begin to ease. MobileScapes Out & About provides access to up-to-date insights into the changing movement patterns of different population groups down to small geographic levels. Weekly monitoring reports help users to compare out-and-about activity week-over-week or versus the same time last year.

Connect Out & About data to EA’s traditional databases or existing market and customer analysis for a more granular understanding of American movement patterns, behaviors and preferences as we adapt to a post-COVID-19 reality. This information can help municipalities ensure appropriate services and infrastructure are provided and that businesses can be well-prepared to serve their customers.


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Easily accessible

Access via the ENVISION analytics platform or through project work

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Understand who is out and about

Understand who leaves home, goes out to work, to shop on which days and at what time of day

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Inform recovery planning

Use weekly monitoring reports to compare activity week-over-week or versus the same time last year

Get started with MobileScapes Out & About today 



Discover who is starting to leave home as the economy re-opens, where they are going and at what time of day

 

• Data updated weekly 
• Data weighted to Population 15+
• Historical data from Jan 1, 2019 for time series analysis
• Built at the block group level and rolled up to higher-level geographies 
• Available by weekpart (Mon–Fri, Sat–Sun, Mon –Sun) and daypart (eight dayparts)
• Access as weekly monitoring reports inside ENVISION or through project work
• Monitoring reports compare activity week-over-week or year-over-year

For release notes and more information, visit our community site.

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When are people out-and-about and for what purpose?  

 

Choose from basic insights help you to determine when people leave their homes and add-on insights to understand the reasons why people are leaving their homes.

Basic insights: 

  • People moving beyond 0.25 miles from their inferred Common Evening Location (CEL) in any observation
  • The time of day people are going out
  • The distances that people are travelling
  • How long people are away from home when they are out

Add-On insights:

  • Purpose of current movement - work, school or other
  • General economic or commercial activity - grocery shopping, mall visits, etc.

    Answer important sector-specific questions, quickly

     

    • How much of the population is starting to leave home for work, school and shopping? How does it compare to previous time periods?
    • When are people going out, how far are they going and how long are they out?
    • For commercial activity, how quickly are different parts of the population heading back to bricks-and-mortar locations for general shopping activities?
    • How do changing shopper patterns impact staffing, store hours and sales forecasting?
    • How have shopping patterns changed pre- and post-pandemic?

     

        Out-and-About-Weekly-Monthly-Report-Examples

        See the Data in Action

        Read about EA's recent mobile movement studies covered by the media, timely analysis from our industry experts and insights on how organizations are looking to mobile movement data and mobile analytics to inform their recovery planning.


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        Retail is Re-Opening — Who Will Come…and How Fast?

        We compared two malls in Houston, Texas using mobile movement and demographic data to demonstrate the value of data and analytics for retailers as they plan for re-opening.

        Go to dashboard

        New York City Map Selection

        Industry Insights

        Find recent coverage of EA studies looking at how the COVID-19 crisis is impacting the American population financially and socially.

        Read more

        bank-with-glass-exterior

        Solutions for Banks and Credit Unions

        With over 10 million American workers filing for unemployment in recent weeks, where should financial institutions be focusing their outreach efforts?

        Read more

        USA Map on Grey Background

        Americans' Compliance with COVID-19 Restrictions

        Did all Americans comply with stay-home orders? We used our extensive data to better understand where populations are still leaving their homes and who those populations are.

        Read more

        Ready to really understand your customers?

        Learn how MobileScapes Out & About can help your business

        MobileScapes Out & About FAQs


        What are mobile movement data? keyboard_arrow_down

        Mobile movement data are anonymized and permission-based data collected from location-enabled apps on mobile devices. The main sources of these data are opt-in location-enabled applications on mobile devices and ad exchange platforms. At present, there are approximately 100,000 mobile applications that contribute data to our MobileScapes services. Raw mobile movement data, at its most basic level, provides a unique and persistent, yet anonymous, device ID, along with a date, time, and latitude/ longitude coordinates for each observation. We then take steps to ensure privacy such as summarizing the data to periods of time. All observed latitude and longitude coordinates are moved to the nearest ZIP+4 to ensure anonymity.

        Researchers can then observe devices within a defined area such as a store, public square or on a roadway for a given date and time range. Common evening location (CEL) and common daytime location (CDL) are inferred according to where these devices are most frequently observed during the day and at night. When analyzed correctly, mobile movement data can help you understand who’s visiting your locations, where your customers are coming from, how often they return and where else they might be going.

        Who uses MobileScapes Out & About? keyboard_arrow_down

        Many industries benefit from the use of mobile movement data. Here are a few examples:

        • QSR chains can understand how frequently people are going out and identify who is returning to work on an ongoing basis.
        • Retail site location analysts use mobile movement data to understand which retail locations to open and which locations to close.
        • Grocers can understand who is shopping in-store and how often.

        Questions about how MobileScapes Out & About can help your specific situation? Get in touch.

        What time period can I get data for? keyboard_arrow_down

        The MobileScapes Out & About data starts on January 1, 2019 and data are updated in EA’s ENVISION platform weekly.

        If you access the data in the form of a project, you can also get weekly updates.

        Is the MobileScapes database privacy compliant? keyboard_arrow_down

        Yes. Our mobile movement data are collected only if the individual provides consent or permission. Consumers can easily change their level of location sharing overall or for individual mobile apps via their privacy settings on their mobile devices. Depending on the individual app settings, device holders can decide if a particular app should share their location while in use or block that permission outright. We actively participate in industry and association conversations in these areas, creating policies that protect individuals and allow for the responsible use of data.

        To learn more about our privacy efforts, read our privacy policy.

        Where can I learn more about MobileScapes Out & About? keyboard_arrow_down

        For product-specific information including release notes, metadata and FAQs,  visit our community website.

        To learn more about mobile movement data and our suite of MobileScapes products, visit the mobile analytics page.

        What does CEL stand for? keyboard_arrow_down

        CEL stands for Common Evening Location. CEL represents where the device is most typically observed during evening and overnight hours. To protect user privacy, all observed latitude and longitude coordinates are assigned to the nearest ZIP+4  to ensure anonymity.

        What does CDL stand for? keyboard_arrow_down

        CDL stands for Common Daytime Location. CDL is where the device is most typically observed during workday hours. To protect user privacy, all observed latitude and longitude coordinates are assigned to the nearest ZIP+4 to ensure anonymity.

        More Ways to Access Mobile Movement Data

        MobileScapes is the most comprehensive, accurate and up-to-date mobile movement database available for marketing and business applications. Choose from three easily accessible configurations to suit your various business needs: MobileScapes Out & About, MobileScapes ENVISION and MobileScapes Plus.

         


        Mobile Analytics

        Powerful insights come from understanding the movement patterns of a population. Find out what makes MobileScapes the most accurate and up-to-date mobile movement database for marketing and business applications.

        Learn more

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        MobileScapes ENVISION

        Now ENVISION users can quickly analyze large volumes of mobile movement data and connect to EA's 20,000 data points to derive key insights and link to dashboards and custom reports.

        Learn more

        MobileScapes Plus

        Easily incorporate mobile movement data into existing workflows, business intelligence tools, dashboards and project-based applications with flexible access to standard and customized data extracts and weekly reports.

        Learn more