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Data

MobileScapes Out & About 

Understand population movement patterns at the neighborhood level

 

Discover who is starting to leave home as the economy re-opens and pandemic restrictions begin to ease. MobileScapes Out & About provides access to up-to-date insights into the changing movement patterns of different population groups down to small geographic levels. Weekly monitoring reports help users to compare out-and-about activity week-over-week or versus the same time last year.

Connect Out & About data to EA’s traditional databases or existing market and customer analysis for a more granular understanding of American movement patterns, behaviors and preferences as we adapt to a post-COVID-19 reality. This information can help municipalities ensure appropriate services and infrastructure are provided and that businesses can be well-prepared to serve their customers.


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Easily accessible

Access via the ENVISION analytics platform or through project work

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Understand who is out and about

Understand who leaves home, goes out to work, to shop on which days and at what time of day

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Inform recovery planning

Use weekly monitoring reports to compare activity week-over-week or versus the same time last year

Get started with MobileScapes Out & About today 



Discover who is starting to leave home as the economy re-opens, where they are going and at what time of day

 

• Data updated weekly 
• Data weighted to Population 15+
• Historical data from Jan 1, 2019 for time series analysis
• Built at the block group level and rolled up to higher-level geographies 
• Available by weekpart (Mon–Fri, Sat–Sun, Mon –Sun) and daypart (eight dayparts)
• Access as weekly monitoring reports inside ENVISION or through project work
• Monitoring reports compare activity week-over-week or year-over-year

For release notes and more information, visit our community site.

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When are people out-and-about and for what purpose?  

 

Choose from basic insights help you to determine when people leave their homes and add-on insights to understand the reasons why people are leaving their homes.

Basic insights: 

  • People moving beyond 0.25 miles from their inferred Common Evening Location (CEL) in any observation
  • The time of day people are going out
  • The distances that people are travelling
  • How long people are away from home when they are out

Add-On insights:

  • Purpose of current movement - work, school or other
  • General economic or commercial activity - grocery shopping, mall visits, etc.

    Answer important sector-specific questions, quickly

     

    • How much of the population is starting to leave home for work, school and shopping? How does it compare to previous time periods?
    • When are people going out, how far are they going and how long are they out?
    • For commercial activity, how quickly are different parts of the population heading back to bricks-and-mortar locations for general shopping activities?
    • How do changing shopper patterns impact staffing, store hours and sales forecasting?
    • How have shopping patterns changed pre- and post-pandemic?

     

        Out-and-About-Weekly-Monthly-Report-Examples

        See the Data in Action

        Read about EA's recent mobile movement studies covered by the media, timely analysis from our industry experts and insights on how organizations are looking to mobile movement data and mobile analytics to inform their recovery planning.


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        Retail is Re-Opening — Who Will Come…and How Fast?

        We compared two malls in Houston, Texas using mobile movement and demographic data to demonstrate the value of data and analytics for retailers as they plan for re-opening.

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        Industry Insights

        Find recent coverage of EA studies looking at how the COVID-19 crisis is impacting the American population financially and socially.

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        Solutions for Banks and Credit Unions

        With over 10 million American workers filing for unemployment in recent weeks, where should financial institutions be focusing their outreach efforts?

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        Americans' Compliance with COVID-19 Restrictions

        Did all Americans comply with stay-home orders? We used our extensive data to better understand where populations are still leaving their homes and who those populations are.

        Read more

        Ready to really understand your customers?

        Learn how MobileScapes Out & About can help your business

        More Ways to Access Mobile Movement Data

        MobileScapes is the most comprehensive, accurate and up-to-date mobile movement database available for marketing and business applications. Choose from three easily accessible configurations to suit your various business needs: MobileScapes Out & About, MobileScapes ENVISION and MobileScapes Plus.

         


        Mobile Analytics

        Powerful insights come from understanding the movement patterns of a population. Find out what makes MobileScapes the most accurate and up-to-date mobile movement database for marketing and business applications.

        Learn more

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        MobileScapes ENVISION

        Now ENVISION users can quickly analyze large volumes of mobile movement data and connect to EA's 20,000 data points to derive key insights and link to dashboards and custom reports.

        Learn more

        MobileScapes Plus

        Easily incorporate mobile movement data into existing workflows, business intelligence tools, dashboards and project-based applications with flexible access to standard and customized data extracts and weekly reports.

        Learn more