Discover who is starting to leave home as the economy re-opens and pandemic restrictions begin to ease. MobileScapes Out & About provides access to up-to-date insights into the changing movement patterns of different population groups down to small geographic levels. Weekly monitoring reports help users to compare out-and-about activity week-over-week or versus the same time last year.
Connect Out & About data to EA’s traditional databases or existing market and customer analysis for a more granular understanding of American movement patterns, behaviors and preferences as we adapt to a post-COVID-19 reality. This information can help municipalities ensure appropriate services and infrastructure are provided and that businesses can be well-prepared to serve their customers.
Access via the ENVISION analytics platform or through project work
Understand who leaves home, goes out to work, to shop on which days and at what time of day
• Data updated weekly
• Data weighted to Population 15+
• Historical data from Jan 1, 2019 for time series analysis
• Built at the block group level and rolled up to higher-level geographies
• Available by weekpart (Mon–Fri, Sat–Sun, Mon –Sun) and daypart (eight dayparts)
• Access as weekly monitoring reports inside ENVISION or through project work
• Monitoring reports compare activity week-over-week or year-over-year
For release notes and more information, visit our community site.
Choose from basic insights help you to determine when people leave their homes and add-on insights to understand the reasons why people are leaving their homes.
Read about EA's recent mobile movement studies covered by the media, timely analysis from our industry experts and insights on how organizations are looking to mobile movement data and mobile analytics to inform their recovery planning.
Mobile movement data are anonymized and permission-based data collected from location-enabled apps on mobile devices. The main sources of these data are opt-in location-enabled applications on mobile devices and ad exchange platforms. At present, there are approximately 100,000 mobile applications that contribute data to our MobileScapes services. Raw mobile movement data, at its most basic level, provides a unique and persistent, yet anonymous, device ID, along with a date, time, and latitude/ longitude coordinates for each observation. We then take steps to ensure privacy such as summarizing the data to periods of time. All observed latitude and longitude coordinates are moved to the nearest ZIP+4 to ensure anonymity.
Researchers can then observe devices within a defined area such as a store, public square or on a roadway for a given date and time range. Common evening location (CEL) and common daytime location (CDL) are inferred according to where these devices are most frequently observed during the day and at night. When analyzed correctly, mobile movement data can help you understand who’s visiting your locations, where your customers are coming from, how often they return and where else they might be going.
Many industries benefit from the use of mobile movement data. Here are a few examples:
Questions about how MobileScapes Out & About can help your specific situation? Get in touch.
Yes. Our mobile movement data are collected only if the individual provides consent or permission. Consumers can easily change their level of location sharing overall or for individual mobile apps via their privacy settings on their mobile devices. Depending on the individual app settings, device holders can decide if a particular app should share their location while in use or block that permission outright. We actively participate in industry and association conversations in these areas, creating policies that protect individuals and allow for the responsible use of data.
MobileScapes is the most comprehensive, accurate and up-to-date mobile movement database available for marketing and business applications. Choose from three easily accessible configurations to suit your various business needs: MobileScapes Out & About, MobileScapes ENVISION and MobileScapes Plus.