MobileScapes Out & About
Understand population movement patterns at the neighborhood level
Discover whose mobile devices are leaving their home locations as the economy re-opens and pandemic restrictions begin to ease. MobileScapes Out & About provides access to up-to-date insights into the changing movement patterns of different population groups down to small geographic levels. Weekly monitoring reports help users to compare out-and-about activity week-over-week or versus the same time last year.
Connect Out & About data to EA’s traditional databases or existing market and customer analysis for a more granular understanding of American movement patterns, behaviors and preferences as we adapt to a post-COVID-19 reality. This information
can help municipalities ensure appropriate services and infrastructure are provided and that businesses can be well-prepared to serve their customers.
Easily accessible
Access via the ENVISION analytics platform or through project work
Understand who is out and about
Understand who leaves home, goes out to work, to shop on which days and at what time of day
Inform recovery planning
Use weekly monitoring reports to compare activity week-over-week or versus the same time last year
Get started with MobileScapes Out & About today
Discover who is starting to leave home as the economy re-opens, where they are going and at what time of day
• Data updated weekly
• Data weighted to Population 15+
• Historical data from Jan 1, 2019 for time series analysis
• Built at the block group level and rolled up to higher-level geographies
• Available by weekpart (Mon–Fri, Sat–Sun, Mon –Sun) and daypart (eight dayparts)
• Access as weekly monitoring reports inside ENVISION or through project work
• Monitoring reports compare activity week-over-week or year-over-year
For release notes and more information, visit our community site.
When are people out-and-about and for what purpose?
Choose from basic insights help you to determine when people leave their homes and add-on insights to understand the reasons why people are leaving their homes.
Basic insights:
- People moving beyond 0.25 miles from their inferred Common Evening Location (CEL) in any observation
- The time of day people are going out
- The distances that people are travelling
- How long people are away from home when they are out
Add-On insights:
- Purpose of current movement - work, school or other
- General economic or commercial activity - grocery shopping, mall visits, etc.
Answer important sector-specific questions, quickly
- How much of the population is starting to leave home for work, school and shopping? How does it compare to previous time periods?
- When are people going out, how far are they going and how long are they out?
- For commercial activity, how quickly are different parts of the population heading back to bricks-and-mortar locations for general shopping activities?
- How do changing shopper patterns impact staffing, store hours and sales forecasting?
- How have shopping patterns changed pre- and post-pandemic?
See the Data in Action
Read about EA's recent mobile movement studies covered by the media, timely analysis from our industry experts and insights on how organizations are looking to mobile movement data and mobile analytics to inform their recovery planning.
Ready to really understand your customers?
Learn how MobileScapes Out & About can help your business
MobileScapes Out & About FAQs
More Ways to Access Mobile Movement Data
MobileScapes is the most comprehensive, accurate and up-to-date mobile movement database available for marketing and business applications. Choose from three easily accessible configurations to suit your various business needs: MobileScapes Out & About, MobileScapes ENVISION and MobileScapes Plus.