Claritas Financial CLOUT® contains current-year and five-year projections of market penetration and dollar balances for more than 100 financial products. Its modeled estimates and projections include all basic banking products
and services, such as checking accounts, investments, credit cards, lines of credit and savings products. Based on a nationwide online panel survey of more than 150,000 interviews, the data have been applied to 2018 demographic estimates and 2023
demographic projections, and are presented in 2018 geographic boundaries. The robust sample size allows for data modeling at geographic levels from ZIP+4 to national estimates.
Create a comprehensive picture of your customers according to shared demographic, lifestyle and behavioral traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to our custom segmentation
services, we offer four off-the-shelf segmentation systems including PRIZM® Premier, the authoritative U.S. consumer segmentation system.
Develop more engaging media and marketing strategies by understanding the behaviors, preferences and attitudes of your target market. We partner with leading data and survey providers to produce four databases that offer insights on a range of topics, from media and technology behavior to energy conservation behavior.
Keep up to date on the latest trends that will affect your organization and discover the latest advancements in our services and product offerings. Register for upcoming webinars or access our past presentations.
Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.
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Discover how we are helping organizations use data analytics for evidence-based decision making to improve marketing, guide their high-level strategic planning and drive operational improvements.
Who we are, how we do business and who we work with
Consumer and location insights, analytics consulting, data services
Privacy compliant, authoritative databases
Powerful, easy-to-use business intelligence platforms
Leverage data and analytics to make informed decisions
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Register for webinars and access past presentations
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Find technical documents, release notes and variables lists
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Toronto ON M4W 3H1
Toll Free 1.888.339.3304
1000 N. West Street, Suite 1200
Wilmington, DE 19801