Data and analytics map output

Data

Mobility Analytics

 

Enhance what you know about visitors to your store, branch or restaurant with mobility analytics. With our team of experts and easy-to-use platform, you will be able to quickly analyze high volumes of complex data and enhance it by adding demographic, psychographic and lifestyle data to generate detailed visitor profiles, help keep tabs on the competition and bring a new advantage to the site selection process.

While mobility data can be complicated, ENVISION5 makes it easy. Our cloud-based, platform purpose-built for marketers, insights managers and real estate decision-makers enables you to produce clear and meaningful results within a few simple clicks. Our mobility data can be integrated with demographic, lifestyle, social values and spending information within segmentation systems like PRIZM® Premier, giving you a more complete profile of consumers in any trade area or location.

ENVISION5 lets you access mobility data in a few simple steps:

1Define a geofence
geofence

Through our mobility data extract tool users simply draw a shape box around your target location.

 2Set your date and time range
set date and time

Visitors' behavior can change over the course of day; our tool lets you zero in on different times to help you understand how that affects your organization.

3Get results
mobility results

 

ENVISION5 will allow users to map their results and generate executive reports, including drive-time area maps based on mobility visitors, visualize target groups, build executive dashboards and more.

 

Whether you have visitor data or not, our platform will give you insights that would not be possible otherwise. With our mobility data in ENVISION5 you can:

 

General_RoadMap
Track Customer Journey: Identify where visitors were before and after shopping at your stores.
General_Penetration
Gain Competitive Insights: Understand the visitor profile for nearby competitors and how their trade areas interact with your own.
General_Location2
Improve Retail Site Selection: Pinpoint where your most frequent visitors are coming from to identify expansion opportunities and where to focus local marketing.
Behavioral_Events_LearfieldCollegiateFootball
Validate Sponsorship Opportunities: Determine if your sponsorship initiatives are aligned with your target market.
General_Shopping
Measure Loyalty: Monitor visitor cross-shopping patterns and assess the impact on your business.
General_ActiveNewHighValueCustomers
Analyze Consumer Traffic: Spot the differences between consumers who made a purchase with everyone who visited your location.
General_TargetGroup_ ProfilingA
Measure Brand Visibility: Track and profile consumers who have visited your locations or been exposed to your outdoor advertising.
General_SocialValuesMindSetPsychographics
Build Enhanced Customer Profiles: Quickly link mobility data back to smaller area data and PRIZM® Premier segments to get a clearer picture of your target market.

 

Additional services

Standard Reports: Clients who need ad-hoc analysis with relatively simple requirements may prefer a standard report, which can provide practical mobility data-driven insights around their location or that of a competitor.

Consulting Services: For larger, custom projects we offer consulting services to provide hands-on support to deliver the results you need. These services are ideal for large areas looking for patterns between multiple points.

Custom Reporting Tools: Organizations looking to view the data in a unique way to inform their decision-making process can bring our mobility analytics data directly into their own custom reports to monitor on-going changes within their market areas.

 

Environics Analytics employs strict data security and privacy protocols to ensure all of our data is anonymized and privacy compliant. We only access consent-based mobility data which comes from devices held by consumers who have agreed to share their location information.

 

Want to know more about our mobility analytics?

We're here to help.

Map showing Segmentation data in the US

Segmentation

Create a comprehensive picture of your customers according to shared demographic, lifestyle and behavioral traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to our custom segmentation services, we offer four off-the-shelf segmentation systems including PRIZM® Premier, the authoritative U.S. consumer segmentation system.

Map showing Behavioral data in the US

Behavioral

Develop more engaging media and marketing strategies by understanding the behaviors, preferences and attitudes of your target market. We partner with leading data and survey providers to produce four databases that offer insights on a range of topics, from media and technology behavior to energy conservation behavior.

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