GreenLiving
Find the neighbourhoods most ready to conserve energy and water, compost and dispose of household hazardous waste responsibly. GreenLiving measures Canadians’ attitudes and behaviours on household environmental issues, available at the postal code and dissemination area levels. City planners and utility companies can use these data to place key infrastructure and design energy conservation programs. The data are built from a sample of respondents to Statistics Canada’s Households and the Environment Survey.
How it’s used
- Energy providers can use GreenLiving to inform their conservation programs and marketing campaigns by targeting neighbourhoods with high energy consumption and areas more amenable to energy reduction programs.
- Advertising agencies can pair GreenLiving with PRIZM® segments to describe each segment’s environmental behaviour and preferences, then build campaigns that speak to them.
- Consumer packaged goods companies can use GreenLiving to improve the way they market their environmentally friendly products to customers who would be most likely to purchase “green” products.
Sample questions it can answer
- If I want to promote locally grown produce at my retail food stores, which locations are likely to find a receptive shopper base?
- Where should I locate e-waste centres?
- Which geographic areas are most likely to be receptive to composting?
- Do rebates or incentives for switching to low-energy devices change the underlying behaviour of new users?
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Segmentation
Create a comprehensive picture of your customers according to their shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems, including PRIZM, Canada’s leading consumer segmentation system.
Demographic
Reach your best customers, track neighbourhood growth patterns and forecast trends with demographic data covering age, sex, marital status, education, occupation, income, housing, cultural diversity and more. We offer five proprietary, privacy-complaint databases, which are built from multiple sources.
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