Map showing Canadian smokers



AccultuRates assigns Canada’s two largest visible minority groups—the Chinese and South Asian populations—to one of six AccultuRates segments to help you understand in greater detail language, channel and behavioural preferences of these groups at the neighbourhood level. Because the composition of visible minority Chinese and South Asian households is not uniform, it is important for marketers to identify language preferences, key drivers of purchase decisions and the degree of affinity with Canada versus their homeland. In addition, the segments of both groups have been characterized with select variables so users can gain a detailed understanding of their purchase behaviour, lifestyle activities and media preferences.

Want to know more about Demographic Data?

We're here to help.


Create a comprehensive picture of your customers according to their shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems, including PRIZM, Canada’s leading consumer segmentation system.


Develop engaging media and marketing strategies by understanding the behaviours, preferences and attitudes of your target market. We partner with leading data and survey providers to produce 12 databases that offer insights on a range of topics, from media and shopping habits to attitudes on charitable giving and the environment. All of our behavioural data can be linked to PRIZM segments and are available at the postal code level.

Join us for an upcoming webinar

Keep up to date on the latest trends that will affect your organization and discover the latest advancements in our services and product offerings. Register for upcoming webinars or access our past presentations.


Expert Insights ›

Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.

News ›

Catch up on the latest news from Environics Analytics. 

Events ›

Browse our event calendar. Find us at industry events and conferences to meet the team and discover our products and services.

Back to top