Spectra Trade Areas
Spectra Trade Areas is used to evaluate the impact of competition on your stores and can connect with any other data we offer to better understand your shoppers. This comprehensive store data, which is created using Nielsen TDLinx®, covers more than 24,000 grocery, drug, mass merchandise, club, convenience and gas, and discount stores. Spectra Trade Areas is updated quarterly and includes modeled probabilistic geographic trade areas based on several attributes, including store sales and competition, as well as the distance between a store location and neighbouring dissemination areas.
How it’s used
- To determine the options available to shoppers in overlapping trade areas.
- To discover the store-level details of your competition or focus on your competition at an account or banner level.
- Use the Retail Interaction tool to rank competitive stores based on their relative threat.
Sample questions it can answer
- Which store faces the most competitive pressure?
- Which competitors are the largest threats that I should develop a competitive strategy for?
- Which of my stores are impacted by a specific competitor?
- Are my stores competing against each other for the same households?
- Who is most likely to shop at my store and where are they coming from?
Want to know more about Location Data?
We're here to help.
Financial
Understand the investment behaviour of Canadians and develop a comprehensive picture of their assets, liabilities and net worth. Make smarter marketing decisions, size the market, improve product mix, assess spending power and monitor trade areas based on spending and investment behaviour. Choose from 10 databases, including WealthScapes, Canada’s most comprehensive financial database.
Geographic
Get the most out of your GIS software products by linking your customer data to geographic areas to help improve site selection and location analysis, strategic planning, product distribution and competitor analysis. We offer a suite of mapping and data products for use in media planning, target marketing and consumer profiling.
Join us for an upcoming webinar
Keep up to date on the latest trends that will affect your organization and discover the latest advancements in our services and product offerings. Register for upcoming webinars or access our past presentations.
Expert Insights ›
Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.
News ›
Catch up on the latest news from Environics Analytics.
Events ›
Browse our event calendar. Find us at industry events and conferences to meet the team and discover our products and services.