Map showing Canadian smokers

Spectra Trade Areas

Spectra Trade Areas is used to evaluate the impact of your competition on your stores and can connect with any other data we offer to better understand your shoppers in a particular trade area. This comprehensive store database, which is created using Nielsen TDLinx®, covers more than 21,000 grocery, drug, mass merchandise, club, convenience and gas, and discount stores. Spectra Trade Areas is updated quarterly and includes modelled probabilistic geographic trade areas based on several attributes, including store sales and competition, as well as the distance between a store location and neighbouring dissemination areas.

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Understand the investment behaviour of Canadians and develop a comprehensive picture of their assets, liabilities and net worth. Make smarter marketing decisions, size the market, improve product mix, assess spending power and monitor trade areas based on spending and investment behaviour. Choose from 10 databases, including WealthScapes, Canada’s most comprehensive financial database.


Get the most out of your GIS software products by linking your customer data to geographic areas to help improve site selection and location analysis, strategic planning, product distribution and competitor analysis. We offer a suite of mapping and data products for use in media planning, target marketing and consumer profiling.

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