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Opticks Mobile Powered by AskingCanadians

Opticks Mobile Powered by AskingCanadians™ allows users to accurately profile customers and prospects according to their mobile habits, including minutes spent texting, preferred apps and favourite tablet manufacturers. This database can help marketers optimize their digital marketing campaigns, develop product-specific promotions, inform their overall mobile strategy and more. It is derived from an online survey on mobile usage by AskingCanadians, which includes the views of approximately 25,000 respondents, that examines the appeal of various mobile technology features and their attitudes toward mobile marketing. The Opticks Mobile database offers almost 1,000 variables, with data available at the postal code level.

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Create a comprehensive picture of your customers according to their shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems, including PRIZM, Canada’s leading consumer segmentation system.


Reach your best customers, track neighbourhood growth patterns and forecast trends with demographic data covering age, sex, marital status, education, occupation, income, housing, cultural diversity and more. We offer five proprietary, privacy-complaint databases, which are built from multiple sources.

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