An extension of the PRIZM segmentation system, PRIZM QC offers 57 segments that capture the demographics, lifestyles and values in Quebec. Featuring privacy-compliant data from dozens of marketing and media sources, PRIZM QC gives you access to over 30,000 data points and can be combined with your own customer data to create a 360-degree view of your best customers. From marketing strategies and site decisions to merchandising, mobile analytics and media planning, PRIZM QC powers decision-making.
Determine the right products, media and messages for reaching your customers.
Now in its fourth generation, PRIZM QC and the databases it connects to offer users access to more than 30,000 data points about Quebec consumers’ motivations and behaviours.
Find more information about the PRIZM QC database including metadata, release notes, technical documents and glossaries on our community site.
See how we help organizations use data analytics for evidence-based decision making to improve marketing, guide high-level strategic planning and drive operational improvements.
Enhance your data with our privacy compliant, authoritative databases. Choose from over 45 databases including financial, demographic, segmentation and behavioural data.