The GivingBack database explores how Canadians volunteer their time, donate money and provide in-kind gifts to charitable and non-profit organizations, with more than 800 variables available at the postal code and dissemination area levels. Based on Statistics Canada’s General Social Survey, the database profiles the philanthropic behaviour of the population and offers insights into why they support a particular cause. By combining GivingBack with PRIZM data, users can segment their donors to improve the way they allocate resources and develop relevant messages that will engage prospective audiences.
Create a comprehensive picture of your customers according to their shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems, including PRIZM, Canada’s leading consumer segmentation system.
Reach your best customers, track neighbourhood growth patterns and forecast trends with demographic data covering age, sex, marital status, education, occupation, income, housing, cultural diversity and more. We offer five proprietary, privacy-complaint databases, which are built from multiple sources.
Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.
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Environics Analytics Group Ltd. 33 Bloor Street East, Suite 400
Toronto ON M4W 3H1
Toll Free 1.888.339.3304
Environics Analytics Inc. 1000 N. West Street, Suite 1200
Wilmington, DE 19801
Toll Free 1.888.339.3304
