Enhanced PCCF
The Enhanced Postal Code Conversion File (ePCCF) provides a link between the six-digit postal code and standard census geographic areas, as well as a latitude/longitude point for each postal code. By correlating postal codes to a census dissemination area (DA), Enhanced PCCF allows marketers to easily append consumers’ locations for mapping and analysis.
The ePCCF product is comprised of two files, the Unique Enhanced PCCF and the Rural Enhanced PCCF. The Unique ePCCF file contains 922,024 postal code points. The ePCCF is released twice per year to capture changes to the Canada Post postal code roster throughout the year. While the basic PCCF may report a single postal code representing a half-dozen rural communities, our Enhanced PCCF uses a combination of place name and postal code data to assign to each record the characteristics (and location) of the DA. For more information, refer to the Enhanced PCCF How to Use document for use of the Rural Enhanced PCCF.
How it’s used
- The Enhanced PCCF can be used to geocode a company’s customer list and to append demographic and PRIZM® lifestyle segments to records for mapping and other analytical applications like data mining to uncover behavioural patterns for targeting campaigns.
- The unique assignment file provides users with an exclusive link between all postal codes and all levels of geographic detail from the census. The Rural Enhanced PCCF refines rural postal code assignments by including the ability to match using a combination of postal code and community names commonly associated with that postal code. This combination provides a greater degree of precision in locating rural records and results in more accurate assignment of data to customer records for rural areas.
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Segmentation
Create a comprehensive picture of your customers according to their shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems, including PRIZM, Canada’s leading consumer segmentation system.
Behavioural
Develop engaging media and marketing strategies by understanding the behaviours, preferences and attitudes of your target market. We partner with leading data and survey providers to produce 12 databases that offer insights on a range of topics, from media and shopping habits to attitudes on charitable giving and the environment. All of our behavioural data can be linked to PRIZM segments and are available at the postal code level.
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