ShopperChoice offers insights into how the shopping choices of Canadians are changing, including behaviours and attitudes towards in-store purchase decisions, online shopping and smart shopping solutions, solving for meal occasions at home and on-the-go, and addressing health & wellness priorities. The ShopperChoice database uncovers the what, where, how, and why behind the motivations for meal planning, health and wellness and household item purchases.
Access over 1200 variables, available by postal code, to help you understand CPG-specific behaviours and attitudes as they relate to pre-store, in-store, and online activity.
In-store and online shopping decisions, store characteristics, pricing/payment, packaging, online product quality, pick-up and delivery
Dietary changes, healthy alternatives, important label claims, nutrition, organic food
Eating at home, meal prep and planning, eating out, ordering-in, meal habits, meal types, and ready-to-eat food
Learn how you can benefit from Shopper insights and gain an even deeper understanding of consumers by integrating ShopperChoice with other demographic, behavioural and psychographic information.
Enhance your data with our privacy-compliant, authoritative databases. Choose from over 45 databases including financial, demographic, segmentation and behavioural data.
Evaluate the impact of your competition on your stores. This comprehensive store database created using Nielsen TDLinx®, covers more than 21,000 grocery, drug, mass merchandise, club, convenience and gas, and discount stores.
FoodSpend offers valuable insights on what Canadian households are buying from grocery stores and restaurants. This database provides current estimates of annual expenditures for approximately 300 variables of food-related purchases.
With Opticks by Vividata and Homescan® Profiles, you can gain insight into your target audience across traditional and social media habits, online and offline shopping behaviour, as well as retailer preferences and shopping profiles.
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