ShopperChoice offers insights into how the shopping choices of Canadians are changing, including behaviours and attitudes towards in-store purchase decisions, online shopping and smart shopping solutions, solving for meal occasions at home and on-the-go, and addressing health & wellness priorities. The ShopperChoice database uncovers the what, where, how, and why behind the motivations for meal planning, health and wellness and household item purchases.
Access more than 2,000 variables, available by postal code, to help you understand CPG-specific behaviours and attitudes as they relate to pre-store, in-store, and online activity.
ShopperChoice 2021 will now include a more granular view into shoppers’ attitudes and behaviours, including COVID-19 specific variables. Where possible, we have preserved the full scale for a behaviour so that the distribution can paint a better picture.
In-store and online shopping decisions, store characteristics, pricing/payment, packaging, online product quality, pick-up and delivery
Dietary changes, healthy alternatives, important label claims, nutrition, organic food
Eating at home, meal prep and planning, eating out, ordering-in, meal habits, meal types, and ready-to-eat food
Find more information about the ShopperChoice database including metadata and release notes on our community website.
Learn how you can benefit from Shopper insights and gain an even deeper understanding of consumers by integrating ShopperChoice with other demographic, behavioural and psychographic information.
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