DELTA classifies every postal code in Canada into one of 150 segments based on key dimensions such as age, income, education, marital status and dwelling type. While PRIZM was developed for 67 lifestyle types, DELTA classifies every postal code as one of 150 segments to provide finer analysis of the lifestyles and values of Canadians.
The system was developed to help marketers reach today’s consumers in an era of new mobile and digital advertising channels. Organizations are striving to find high-value customers and rely on DELTA to provide more choices to differentiate customers for profiling and modelling applications. It has proven to be particularly useful in rural targeting and when trying to engage the sub-populations found within PRIZM segments.
Access data variables at a more granular level to inform complex modelling and projects
Reach rural communities and sub-populations within PRIZM segments
Profile and target consumers with greater precision using Delta's 150 unique lifestyle segments
For businesses and organizations who want more choice to differentiate customers for profiling, modelling, and marketing applications.
DELTA helps to answer key questions about customers like:
Enhance your data with our privacy-compliant, authoritative databases. Choose from over 45 databases including financial, demographic, segmentation and behavioural data.
Create custom B2B segments, customer segments and economic segments aligned with your business goals and objectives.
Understand the behaviours, preferences and attitudes of your target market, from media and shopping habits to attitudes on charitable giving and the environment.