TrafficCounts
TrafficCounts provides the most up-to-date information on consumers’ traffic patterns and volume from Kalibrate’s TrafficMetrix® database. As the industry’s most current traffic measurement product, TrafficMetrix® offers 24-hour average daily traffic counts for highways and major roads throughout Canada. Kalibrate collects this data through a variety of sources such as city governments, engineering firms, highway and transportation departments, as well as their own field verifications. With TrafficCounts, businesses and not-for-profits can make better site and territory analysis decisions; because the data is field-verified, users can be confident that they have the most accurate traffic count database for various geo-analytics projects.
How it’s used
- Retailers can identify and understand traffic patterns around potential site locations to reveal high-demand opportunities for better site selection decisions.
- Users can link their customer data to traffic counts for mapping, direct marketing, and competitive analyses.
Sample questions it can answer
- What are the busiest intersections inside my trade area?
- Are there sections in my trade area that are seeing an increase in traffic over time?
- Are any of my stores located in a very low-traffic area?
- How many vehicles pass by this location?
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Financial
Understand the investment behaviour of Canadians and develop a comprehensive picture of their assets, liabilities and net worth. Make smarter marketing decisions, size the market, improve product mix, assess spending power and monitor trade areas based on spending and investment behaviour. Choose from 10 databases, including WealthScapes, Canada’s most comprehensive financial database.
Geographic
Get the most out of your GIS software products by linking your customer data to geographic areas to help improve site selection and location analysis, strategic planning, product distribution and competitor analysis. We offer a suite of mapping and data products for use in media planning, target marketing and consumer profiling.
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