Businesses
Businesses is comprehensive, location-based data of over 1.1 million Canadian businesses, sourced from Data-Axle and enhanced by Environics Analytics. It includes detailed firmographic and geographic information such as business name, precise geocoded location, and standardized industry classifications using both SIC and NAICS codes. The data undergoes rigorous quality assurance processes, including telephone verification, advanced deduplication, and ongoing validation by Environics Analytics to ensure consistency and reliability. Geocoding is performed using best-in-class tools to support highly accurate spatial analysis.
Designed for location intelligence and competitive analysis, Businesses enables organizations to understand business presence, evaluate market dynamics, and support data-driven decision-making at a granular level. This version of the data is intended for analytical and mapping applications and is not suitable for direct marketing purposes; clients seeking direct marketing use cases should contact Environics Analytics for alternative solutions.
How it’s used
Organizations use Businesses to assess competitive density around existing or proposed locations, identify whitespace opportunities for expansion, and support site selection and network planning decisions. By mapping and analyzing the distribution of businesses, companies can better understand market saturation, evaluate competitive risk, and uncover growth opportunities, enabling more informed, data-driven strategies.
Sample questions it can answer
- Where are certain types of businesses located within my trade area?
- How saturated is a market with similar competitors?
- How many quick service restaurants are in my municipality? Can the NAICs code be used to categorize them?
- Where are larger employers (e.g., 100+ employees) concentrated?
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Financial
Understand the investment behaviour of Canadians and develop a comprehensive picture of their assets, liabilities and net worth. Make smarter marketing decisions, size the market, improve product mix, assess spending power and monitor trade areas based on spending and investment behaviour. Choose from 10 databases, including WealthScapes, Canada’s most comprehensive financial database.
Geographic
Get the most out of your GIS software products by linking your customer data to geographic areas to help improve site selection and location analysis, strategic planning, product distribution and competitor analysis. We offer a suite of mapping and data products for use in media planning, target marketing and consumer profiling.
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