CrimeStats

CrimeStats uses statistics, demographics and modelling to determine the likelihood of crime for any location in Canada, the U.S. and the UK. This database provides more than 30 variables related to rates of crime in 2021 and 2026, based on CAP Index’s CRIMECAST® database. CRIMECAST was developed by correlating a broad array of demographic variables—such as housing, economic and education data (but not race, religion and gender information)—with historical crime data, survey information and other known indicators of crime.

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Segmentation

Create a comprehensive picture of your customers according to their shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems, including PRIZM, Canada’s leading consumer segmentation system.

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Behavioural

Develop engaging media and marketing strategies by understanding the behaviours, preferences and attitudes of your target market. We partner with leading data and survey providers to produce 12 databases that offer insights on a range of topics, from media and shopping habits to attitudes on charitable giving and the environment. All of our behavioural data can be linked to PRIZM segments and are available at the postal code level.

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Keep up to date on the latest trends that will affect your organization and discover the latest advancements in our services and product offerings. Register for upcoming webinars or access our past presentations.

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Expert Insights ›

Our industry experts publish timely analysis of government data releases, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.

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