This national database features an age-by-income cross-tabulation of household maintainers detailing six age classes and 10 income classes for every postal code in Canada. The household maintainer age classes are under 35 years old, 35 to 44, 45 to 54, 55 to 64, 65 to 74, and 75 and older. The income classes categorize consumers in increments up to $200,000+. Derived from custom Statistics Canada tables, AgeBylncome is created using sophisticated statistical processes to accurately model the data at the dissemination area and postal code levels.
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Develop engaging media and marketing strategies by understanding the behaviours, preferences and attitudes of your target market. We partner with leading data and survey providers to produce 12 databases that offer insights on a range of topics, from media and shopping habits to attitudes on charitable giving and the environment. All of our behavioural data can be linked to PRIZM segments and are available at the postal code level.
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