AgeByIncome
AgeByIncome
AgeByIncome provides a detailed view of how household income varies across different age groups at the postal code level across Canada. The data combines six household maintainer age groups, ranging from under 35 to 75 and older, with a comprehensive set of income bands spanning from under $20,000 to $200,000+, enabling a structured view of how affluence is distributed across populations. Derived from customized Statistics Canada inputs and modeled using advanced estimation techniques, the data delivers reliable small-area insights and is aligned with the age and inflation-adjusted income frameworks used in EA’s flagship demographic product, DemoStats.
How it’s used
- Real estate developers seeking residents for a seniors’ community use AgeByIncome to identify markets filled with 65 to 74 year olds, whose annual income is more than $80,000.
- Financial services companies use AgeByIncome to analyze customers of their various products, giving them the ability to target their messages, products, and services according to customers’ life stage and income levels.
- Marketers use AgeByIncome as an overlay with our PRIZM® segmentation system to further refine their consumer targeting efforts. Users are able to locate those under-35-year-olds with incomes of $60,000 to $80,000 for any PRIZM® segment of interest.
Sample questions it can answer
- What areas contain high concentrations of 55 to 64 year olds whose annual income is over $100,000?
- Compared to the general population, are there more or less 35 to 44 year olds in my trade area who earn between $150,000 and $200,000?
- Where can I find Millennials who earn more than $100,000 in income?
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Segmentation
Create a comprehensive picture of your customers according to their shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems, including PRIZM, Canada’s leading consumer segmentation system.
Behavioural
Develop engaging media and marketing strategies by understanding the behaviours, preferences and attitudes of your target market. We partner with leading data and survey providers to produce 12 databases that offer insights on a range of topics, from media and shopping habits to attitudes on charitable giving and the environment. All of our behavioural data can be linked to PRIZM segments and are available at the postal code level.
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