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ResponseCanada Consumer


ResponseCanada™ Consumer (RCC) is a telephone directory-sourced database of more than 15 million records of consumer addresses for mail- and phone-based consumer marketing campaigns. Created monthly by Cleanlist, Canada’s largest volume provider of contact data, it indicates where prospective customers are now and includes their addresses and, when available, names and home phone numbers. RCC can be fully linked to a range of attributes, including demographics, cultural diversity, geography, leisure activities, media preferences and PRIZM® segments. More than eight million records have a name and a telephone number; 82 percent of the records are mailable.

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Create a comprehensive picture of your customers according to their shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems, including PRIZM, Canada’s leading consumer segmentation system.


Develop engaging media and marketing strategies by understanding the behaviours, preferences and attitudes of your target market. We partner with leading data and survey providers to produce 12 databases that offer insights on a range of topics, from media and shopping habits to attitudes on charitable giving and the environment. All of our behavioural data can be linked to PRIZM segments and are available at the postal code level.

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PRIZM is a registered trademark of Claritas, LLC.

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