Map showing Canadian smokers

Opticks Powered by Numeris

Opticks Powered by Numeris provides lifestyle and media profiles for more than 4,400 variables across a wide range of topics, from radio and TV usage to retail, finance, technology and travel behaviour. Numeris is the leading supplier of radio and TV audience ratings services to the Canadian broadcast advertising industry. This authoritative database is derived from the Numeris RTS (Return to Sample) survey, a national survey that queries more than 37,000 respondents on product usage, leisure, retail behaviour and media habits. The data are available at the postal code level and can help users better understand their customers for a range of media and marketing applications. Users must be Numeris RTS members.

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Create a comprehensive picture of your customers according to their shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems, including PRIZM, Canada’s leading consumer segmentation system.


Reach your best customers, track neighbourhood growth patterns and forecast trends with demographic data covering age, sex, marital status, education, occupation, income, housing, cultural diversity and more. We offer five proprietary, privacy-complaint databases, which are built from multiple sources.

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