Map showing Canadian smokers

Data

Opticks

Powered by Numeris

Numeris is the leading supplier of radio and TV audience ratings services to the Canadian broadcast advertising industry. Numeris RTS (Return to Sample) is a national survey that queries more than 45,000 respondents on product usage, leisure, retail behaviour and media habits. Opticks Powered by Numeris provides lifestyle and media profiles for more than 3,000 variables across a wide range of topics from radio and TV usage to retail, finance, technology and travel behaviour. The data are available at the postal code (FSALDU) level and can help users better understand their customers for a range of media and marketing applications. Users must be Numeris RTS members.

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Map of CAN Segmentation Data for PRIZM5 Spectra

Segmentation

Create a comprehensive picture of your customers according to shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems including PRIZM5, Canada’s leading consumer segmentation system. 

Canadian Demographics map showing Maintainers 25 to 34

Demographic

Reach your best customers, track neighbourhood growth patterns and forecast trends with demographic data covering gender, age, education, housing, cultural diversity, occupation, income levels and marital status. We offer five proprietary databases built from multiple sources, including the Census and National Household Survey. . 

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