Map showing Canadian smokers

WealthScapes Daytime


WealthScapes Daytime provides the allocation of WealthScapes balances, contributions, incomes and values for the population that’s present in any area during daytime hours. By using commuter flow and workplace information, WealthScapes Daytime accounts for both the daytime population at a usual place of work (the commuting population) and population based at home (the non-commuting population). The 75 variables in this database help users gain a better understanding of the daytime demand for financial products and the spending power of an area during business hours.

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Create a comprehensive picture of your customers according to their shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems, including PRIZM, Canada’s leading consumer segmentation system.


Develop engaging media and marketing strategies by understanding the behaviours, preferences and attitudes of your target market. We partner with leading data and survey providers to produce 12 databases that offer insights on a range of topics, from media and shopping habits to attitudes on charitable giving and the environment. All of our behavioural data can be linked to PRIZM segments and are available at the postal code level.

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