WealthScapes Daytime
WealthScapes Daytime combines key variables from DaytimePop and WealthScapes, including daytime population at work and at home, along with balances, contributions, incomes and values. It uses commuter flow and workplace data to account for both populations at a usual place of work and at home.
These DaytimePop ratios can be applied to WealthScapes variables to help teams better understand daytime demand for financial products and the spending power of an area during business hours.
How it’s used
- Credit unions can use WealthScapes Daytime to analyze their customers and identify which branches serve higher at-work or at-home populations. These insights help branch managers tailor savings and investment services and identify opportunities for new locations.
- Not-for-profit organizations can use WealthScapes Daytime to improve fundraising by identifying high-net-worth households in areas with higher at-home populations. This helps organizations focus outreach efforts on communities with greater donor potential and improve fundraising effectiveness. Full-service restaurants can use WealthScapes Daytime to determine the right banner or concept for a trade area based on daytime spending potential. It also helps inform the appropriate tier and size of a location based on population.
Sample questions it can answer
- How much mortgage value is associated with the daytime population in this neighbourhood?
- What is the discretionary spending potential of the daytime population in this neighbourhood and can it support another high-end retailer?
- What is the potential RRSP contribution from the daytime population in this neighbourhood?
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Segmentation
Create a comprehensive picture of your customers according to their shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems, including PRIZM, Canada’s leading consumer segmentation system.
Behavioural
Develop engaging media and marketing strategies by understanding the behaviours, preferences and attitudes of your target market. We partner with leading data and survey providers to produce 12 databases that offer insights on a range of topics, from media and shopping habits to attitudes on charitable giving and the environment. All of our behavioural data can be linked to PRIZM segments and are available at the postal code level.