Experian Automotive is a global leader in data intelligence and is transforming the way the automotive industry uses auto data to drive insights. Detailed data provide more options for analysis and offer a better understanding of the very competitive automotive landscape.
In partnership with Experian, we have created two new databases:
These databases provide detailed vehicle information down to the dissemination area (DA) level, and profiles can be created by combining DA-level AutoView data with PRIZM segments. By examining the complete universe of vehicles operating in an area, users can gain valuable insights to determine everything about the size and composition of the market opportunity.
The NVR database includes 492 variables which include category classifications that make it easy to navigate the new vehicle registrations:
The TVIO database includes 816 variables which include category classifications that make it easy to navigate the total vehicles in operation:
Answer pressing questions like:
Find more information about AutoView including metadata and release notes on our community website.
Register for upcoming webinars and access past presentations.
Learn from our expert team of data scientists, mathematicians, statisticians, geographers and business and marketing strategists.
It is this expertise that sets us apart.
Enhance your data with our privacy-compliant, authoritative databases. Choose from over 60 databases including financial, demographic, segmentation and behavioural data.
Create more effective marketing strategies with a comprehensive picture of your customers according to their shared demographic, lifestyle and behavioural traits.
Reach your best customers, track neighbourhood growth patterns and forecast trends with demographic data. We offer five proprietary, privacy-compliant databases.
Understand the behaviours, preferences and attitudes of your target market with insights from media and shopping habits to attitudes on charitable giving and the environment.
Our industry experts publish timely analysis of behavioural data, opinions on industry trends and insights on how organizations are embracing big data and analytics to help you stay informed.
See how mobile movement data can be used to better understand your dealership traffic and that of competitors.
We are proud to provide North America’s leading brands and organizations with expertise across the automotive sector.
Access an overview of the EV market in Canada, how Canadians are responding and how EVs will impact organizations as we move toward a future with green energy.
Register for upcoming webinars or view previous presentations and recordings.