FoodSpend
FoodSpend
FoodSpend provides current estimates of annual expenditures across 304 food-related variables for Canadian households. The data combine household income inputs from DemoStats with Statistics Canada’s Food Expenditure Survey.
They help you understand what Canadian households spend on for food and restaurants, from specific items such as vegetables, meat and fish to meal occasions such as lunch and dinner.
You can analyze expenditures by average dollars per household and total dollars spent at any geographic level, from national views to custom trade areas, regardless of where purchases are made.
How it’s used
- Grocery retailers can append FoodSpend data to customer files to identify popular food items and improve product mix and inventory planning.
- Consumer packaged goods companies can link FoodSpend data with PRIZM® to build target groups, strengthen campaign performance and attract customers to new product lines.
- Restaurants can analyze trade areas to distinguish lunch-driven locations from dinner-driven ones, enabling smarter decisions on hours, staffing and daypart-specific promotions.
Sample questions it can answer
- How much do my customers spend on beef, pork and chicken?
- Where can I find neighbourhoods with high annual spending on restaurant lunches?
- Which neighbourhoods have the highest potential for a restaurant expansion based on high annual spending on dinner meals?
- Which PRIZM® segments over-index on in-store prepared meals versus specific grocery spend?
- Which food categories matter most to target segments?
Want to know more about our Financial databases?
We're here to help.
Segmentation
Create a comprehensive picture of your customers according to their shared demographic, lifestyle and behavioural traits. Discover where they live and understand their preferences to create more effective marketing strategies. In addition to custom segmentation services, we offer four off-the-shelf segmentation systems, including PRIZM, Canada’s leading consumer segmentation system.
Behavioural
Develop engaging media and marketing strategies by understanding the behaviours, preferences and attitudes of your target market. We partner with leading data and survey providers to produce 12 databases that offer insights on a range of topics, from media and shopping habits to attitudes on charitable giving and the environment. All of our behavioural data can be linked to PRIZM segments and are available at the postal code level.