VoterConnect
Hyper-local data to understand, reach and persuade voters
VoterConnect, a first in Canada, provides a fast, flexible, and cost-effective solution for candidates and political parties to target and engage voters. It supports all types of outreach—whether a campaign uses canvassing, traditional media like TV and direct mail, or digital media—by combining past voting behaviours, demographics, attitudes, media preferences, and more in a range of geographic data tables.
VoterConnect includes hundreds of indicators specifically chosen for their relevance to political campaigns and advocacy. These pre-calculated indicators help you easily select the right audiences for different outreach strategies. For example, you can identify postal codes with narrow margins of victory, areas where a party under-performed, and key issues or demographic characteristics in those postal codes. Environics Analytics (EA) data connects to the media buying ecosystem, making outreach more straightforward and precise.
This offering stands out by prioritizing intelligence over raw data. It provides access to variables by postal code, showcasing parties’ vote shares alongside detailed demographic and attitudinal data. Performance indicators compare each variable to regional benchmarks and VoterConnect’s custom socio-demographic segments specifically designed to reflect voting patterns. Integrating VoterConnect with your party’s voter ID data and polling results helps fill data gaps and better understand voter attitudes and key issues. The platform leverages EA’s 15 voter segments, prominently featured in CTV election coverage, to help refine and optimize messaging. VoterConnect’s actionable insights make it easy to identify and reach your target voters—whether at their doorsteps or through their preferred media.
VoterConnect database is fully non-partisan and complies with the highest privacy standards (EA is ISO 31700-1 Privacy-by-Design certified).
Intelligence, not just data
Access variables by postal code showing parties' vote share and all demographic and attitudinal variables. Additional performance indicators compare each variable with benchmarks based on region and VoterConnect's socio-demographic segments created specifically to reflect voting patterns.
Fill in data gaps
Combine VoterConnect with your party’s voter ID data and polling results to gain deeper insights into voter attitudes and issues.
Build the voter persona
Leverage the built-in knowledge of EA’s 15 voter segments – as seen on CTV election coverage for the past several elections – to help tune your messaging.
Actionability
Find and reach the voters you want, directly and easily – at their doorsteps and in the media they consume, because VoterConnect data links to the media ecosystem.
Want to see VoterConnect in action?
What is in the database?
- Hundreds of variables covering up-to-date current-year demographics, wealth and expenditures, psychographics, behaviours, and media preferences. All have been selected for relevance to political and advocacy campaigns.
- Privacy-compliant voting behaviours modelled for six-digit postal codes (750K+ across Canada), for the last two federal and provincial* elections. These estimate vote share for each major party, FSAs and both existing and future electoral boundaries using EA’s industry-leading geographic projection techniques.
- Gain insights on 15 VoterConnect segments (created from EA’s PRIZM segmentation system) along with the other variables in the database to inform the tone and imagery of your messages.
- Activate and speak to the right voters at the doorstep or in media through the power of EA’s data in the media activation ecosystem, spanning direct mail, DOOH (billboards, etc.), DSPs (demand side platforms in automated advertising buying), addressable TV, social media and more.
- Easily accessed using SFTP for secure file transfers. Any Cloud environment for flexible storage and access. Direct integrations with Snowflake, Databricks, and BigQuery for advanced analytics. Support for GIS formats including SHP and YXDB.
*Provincial election data for select provinces available initially; more to be added as needed.
Answer key questions like:
- Which voters within a riding do I prioritize on influencing to boost my chances? What issues are most important to them?
- Which postal codes do I assign canvassers to cover? What kinds of voters can they expect to encounter?
- With whom do I focus “get out the vote” efforts to boost turnout?
- To whom do I target a digital media strategy on a specific topic?
- Which mix of media channels do I use to reach my intended audience?
Vast Array of Data to Choose From
Enhance your data with our privacy-compliant, authoritative databases. Choose from over 60 databases including financial, demographic, segmentation and behavioural data.
Demographic Data
Reach your best customers, track neighbourhood growth patterns and forecast trends with demographic data. We offer five proprietary, privacy-compliant databases.
Segmentation Data
Create more effective marketing strategies with a comprehensive picture of your customers according to their shared demographic, lifestyle and behavioural traits.
Behavioural Data
Understand the behaviours, preferences and attitudes of your target market with insights from media and shopping habits to attitudes on charitable giving and the environment.